Jurisprudencia y Ciencias Sociales
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Item La industria de la música y la construcción de identidades en la juventud(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-06) Freire Lescano, Mateo Alexander; Proaño Zurita, Jenny de los ÁngelesMusic is a part of everyone’s life. From the moment we become aware, music can be enjoyed, but it also serves as a means of expression, a form of communication, and a set of values or customs. It is important to consider that youth is a stage in life where people can explore and learn about various topics, as it is the transition to adulthood. For this reason, music can be a tool to address these topics, alleviate intrusive thoughts, manage emotions, and serve as a means of connection with peers or older individuals. The research project “The Music Industry and the Construction of Identities in Youth” analyzes the musical genres listened to by young people as a means of constructing identities during youth, not merely as a form of entertainment. The objective of this research is to determine the relationship between different musical genres and the construction of identities in youth. The methodology used is quantitative, with a sample of 377 young students from the Universidad Técnica de Ambato at the Huachi Campus. A survey was conducted asking about musical preferences and various situations in which music is listened to. The study highlights those genres such as Pop, Hip-Hop, Rock, and Reggaeton, along with platforms like YouTube and Spotify, shape young people’s musical preferences and, consequently, their identities. This validates the hypothesis that music influences youth identity. It is concluded that music not only reflects individual values and emotions but also serves as a link for young people to integrate into groups with shared interests. This is reinforced by the ability of cultural industries to project musical genres that connect both locally and globally.Item Promotores de artistas en la industria musical local de la ciudad de Ambato(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07) Ordoñez Valverde, Yajaira Lizbeth; Herdoíza Mancheno, Franklin GermánicoMusic promotion is considered as a tool of development and positioning within marketing, being in charge to increase the number of followers, target knowledge and awareness strategies in the traditional market, digital and shows, but in the town the promotion for the artists is not professional, because influence and awareness strategies are not applied in the mediatic context and self-management take possession, also suppress some links in the industry which is found the promotor or even be invisible his job. The research topic seeks verify the presence or absence of the promotor like professional in promotion in the local musical industry, for which the methodology has an exploratory qualitative approach. The sampling unit is 12 musicians and three promoters. The data recollection was through oral registration, then it was analyzed and interpreted. Through the testimonies it was possible to verify the objectives applying interviews with a questionnaire of eleven questions, with which information about the needs of musical promotion and defining the profile of the artist promoter will be obtained. The study resulted in the low professionalism in the local music industry, an impediment is the economic factor and it is thought that only “famous” artists can hire the service.