Jurisprudencia y Ciencias Sociales
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Item De tambores, banderas y cantos: Análisis semiótico de las barras bravas ecuatorianas(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Marchán Segovia, Iván Alejandro; Brito Alvarado, Leonardo XavierThe present work entitled: Of drums, flags and chants: Semiotic analysis of the barras bravas of Ecuadorian soccer, is the result of a research carried out with the purpose of detecting and analyzing from the semiotic the elements immersed in a barra brava of national soccer. The study focused specifically on how these dynamics are developed in Ambato, therefore the selected barra was: "Ultras 94" of Club Social y Deportivo Macará. In order to carry out the previously mentioned analysis, qualitative research methods and techniques were used, so that the information obtained for the discussion is first-hand. In order not to separate them from the context in which the facts take place - in this case the Bellavista Indoamerica University Stadium in the city of Ambato - non-participant ethnographic observation was the methodological basis. A series of interviews with different members of the club's supporters' club helped to gather several versions that in themselves give a voice to the subjects, while at the same time providing an overview of the behavior of the Ambato fan. In addition to this, a photographic tour becomes a support during this methodological path, adding representation to the direct actors of this phenomenon. This debate will also be subject to a discourse analysis with a semiotic base that allows deciphering different categories immersed in the chants of the barra, all this in order to find underlying meanings and intentions in the stands of the sports scenarios. These elements can be taken into account as processes of mediation, selection, endowment of meaning, response or creativity. Specifically, this analysis seeks to: identify within the barras bravas semiotic elements that enclose a relationship between soccer discourse and society; understand the diverse expressions that revolve around the barras in a soccer match; and, discuss the most representative empirical findings to validate this analysis from the perspective of communicationItem Análisis semiótico de la música entre grupos rockeros “XXX” y “Boogie Blues Band” de la ciudad de Ambato(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Azogue Caiza, Patricia Pilar; Vayas Ruiz, Eliza CarolinaThe main objective of this research is to show how rock has become a cultural phenomenon capable of being analyzed from a semiotic point of view, in addition to eliminating the different stereotypes that are related to the genre and its fans around it, with the objective to understand various symbols and signs that have marked the subculture in aspects such as clothing, video clips and lyrics in the different audiovisual media selected as an object of study belonging to the rock and heavy metal bands “xxx” and “boogie blues band”. The study is supported by a theoretical framework based on a state of the art composed of renowned authors in relation to the topic of study with quotes and authors such as Néstor García Canclini, Omar Rincón, Ferdinand de Saussure, Charles Peirce, Umberto Eco, among others. In addition, a methodology was carried out with matrices with the objective of creating an analysis. of both the semiotic of the image and the linguistic semiotics, finally, it was demonstrated how rock can be analyzed from an academic perspective, becoming a media with the ability to transmit various knowledge and teachings to its target audienceItem Análisis semiótico del Santuario y Basílica católica “Nuestra Señora del Rosario de Agua Santa” de Baños(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Meza Naranjo, Andrés Sebastián; Tamayo Maldonado, Alex RodrigoReligion has always been a topic of research within the social sciences, and communication is no exception. However, the religious images present in the churches are topics absorbed by the: anthropology, history and architecture, leaving small spaces for debate within semiotics. For this reason, the need to understand the Basilica "Nuestra Señora del Rosario de Agua Santa" of Baños was born from the semiotic point of view, which opens the possibility to understand: faith, religion and the discourses of hope existing in these temples This space allowed to combine different looks where the semiotics of religious images flows, encouraging new spaces and scenarios to think about the image, and urge its communicational debate in the communication students of the Technical University of Ambato. To carry out the analysis, a methodology composed of two moments was used. The first is an iconographic analysis of some paintings present in the basilica, and the second moment consists of interviews with the devotees. He resorted to concepts such as baroqueism and iconography, using articles and books by authors such as Serge Gruzinski, Bolivar Echeverría, Jesús Mara Gonzales de Zárate, among others. After visiting the temple and applying the proposed methodology, a series of reasons were found that explain the reason for such strong faith in the inhabitants of the city and why the Virgin of Agua Santa is so important for Baños.Item La pasión de la lujuria; análisis semiótico de un burdel(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Pérez Valencia, Gerardo; Brito Alvarado, XavierThe present investigation entitled “THE PASSION OF LUST; SEMIOTIC ANALYSIS OF A BROTHEL” begins with a bibliographical reading focused on the history, the political and ethical debates of prostitution, the feminist vision, the patriarchal hegemonic story, the anthropology of the body, the great economic figures generated by the sex industry and the story of a semiotic analysis of a whore are present. The methodology used is based on an ethnographic approach whose purpose is focused on reflecting on the semiotic strategies used by the establishment in its audiovisual dimension, in addition to this, identifying the possible relationships that are established between them, with the purpose of revealing the Persuasion works to men about sexual services. This thesis branches into: Chapter I, theoretical framework, aimed at consolidating the proposal with different theories of authors who have approached prostitution from different positions. Chapter II, methodology, where the strategy with which it is going to work to achieve the objective of the investigation is reflected. Chapter III, analysis of results, which projects the development and result of the methodological strategy, together with a verification of the hypotheses; and finally. Chapter IV, where the conclusions obtained at the end of the investigation are exposed.Item Las estéticas de la moda en el cine: el caso de yves Saint Laurent(Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Tipantasig Bombón, Génesis Edith; Brito Alvarado, Leonardo XavierAbstract This research revolves around the reflection of the use of fashion as an aesthetic and gender discourse, it presents the act of dressing which is executed daily, but which involves sociocultural, historical and political contexts, which have influenced the modification of clothing over the years and likewise the creations of the most outstanding designers throughout history have evolved to adapt to contemporary styles. Hence, this thesis takes as its object of study the film production "Yves Saint Laurent" (2014) by Canal+, based on the life of the fashion designer of the same name, analyzing his inventions, impact and how revolutionary they were. his collections both for Haute Couture and his role in the democratization of fashion and, therefore, in consumption. Likewise, some of his iconic garments are exposed in detail, analyzing the semiotics present in fashion and non-verbal communication that is exercised within a social scenario, taking into account the power of cultural industries over the perceptions of beauty and socially accepted. This is how it is concluded in the exhibition about the controversial debate of gender and bodies around fashion, its configuration from all the facts that involve humanity and how with the passage of time the perspectives about what should be used or not were changing. progressively according to the introduction and re-signification of garmentsItem Análisis semiótico de los imaginarios construidos en la festividad del Pase del niño, en la Unidad Educativa José Emilio Álvarez de la comunidad rural de Chambapongo – Cotopaxi(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo social, 2022-03) Zambonino Sunta, Lenin Esteban; Tamayo Rodríguez, Alicia PaulinaThis research addressed the topic of semiotic analysis of characters in the festival of the Passing of the Child, at José Emilio Álvarez School of the rural community of Chambapongo-Cotopaxi. Being one of the biggest festivities in the community, we sought to identify the perception of the community members according to their ages, in order to identify the age change in the conception of the characters. The objective of our research was to analyze the importance that the community gives to this festivity. A methodology with a qualitative approach was proposed, with a descriptive scope and phenomenological design. According to the analysis carried out, it is concluded that: colors, materials, dances, among other physical and symbolic components, are due to an alloy of concepts adapted to the community's own context.Item Aproximación para un análisis semiótico del rito de la diablada pillareña(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Balseca Romero, Carmen Lorena; Vayas Ruiz, Eliza CarolinaEvery year in the city of Píllaro is celebrated is the Diablada Pillareña, one of the best known festivals. The tradition takes place the first 6 days of the month of January and with a large number of cultural elements typical of the region, the result of the cultural and religious syncretism of the native peoples of the area. The devil is the result of the resistance to acculturation imposed by the ethnocentrism of the catholic religion towards the aborigines of the locality who had their own culture and who at that time recently underwent a process of transculturation by the customs of the Inca empire. The devil will always be a symbol of rebellion, as he refuses to submit, becoming a symbol of freedom. This figure gave identity to the Pillaro people through the rituality immersed in their dance and clothing. Píllaro's devil is the only known one that does not have a religious connotation in his festival, so its development and evolution go hand in hand with the participants of each of the games Each participant is different from the other because the design of the masks is unique and even preserving similar aspects in their design, the costumes denote individuality because the Pillareño devil does not dance choreographically or in a troupe, each one enjoys the music at their own pace. Therefore, it is necessary to find the rites present in the development and the characters that characterize this popular festival For which a descriptive analysis is carried out of the common aspects present in masks, clothing, and distinctive elements of each participant in order to find similar patterns in the rites that make up the festival. The research includes representative aspects of the semiotic analysis, which is based on discovering the elements present in the rituality of the Diablada PillareñaItem La aplicación de la semiótica y el aprendizaje del fotoperiodismo en los estudiantes de la Carrera de Comunicación Social de la Facultad de Jurisprudencia y Ciencias Sociales en la Universidad Técnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-06) Monar Palma, Marlon Esteban; Sánchez Peña, Marco IvánWith the realization of the present investigation it will be possible to study the application of semiotics in the learning of the photojournalism of the students of the career of Social Communication of the Faculty of Jurisprudence and Social Sciences in the Technical University of Ambato, so that the photojournalism is a resource within the journalistic production that helps to break the monotony of the text and allows to convince the reader of what he is reading since the image complements the note. That is why it has as a proposal to design a web platform for the dissemination of photojournalism products aimed at students of the Social Communication career, which encourages students of social communication about the use of semiotics in journalism.