Jurisprudencia y Ciencias Sociales

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Has files: YesSubject: search.filters.subject.RADIO COMUNITARIA

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    Narrativas del Sumak Kawsay en la comunicación radial: Radio Latina la Poderosa 90.1 FM
    (Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20) Casa Yugsi, Denis Armando; Naranjo Gamboa, Byron Orlando
    The research on Sumak Kawsay in radio aims to promote sustainable and inclusive development, highlighting interculturality, social justice, and plurinationality. It examines the narratives of Sumak Kawsay in Radio Latina La Poderosa 90.1 FM, analyzing how they are presented and received by the audience, as well as their impact on the community. The research compares the null hypothesis of no significant relationship with the alternative hypothesis that a relationship exists between these narratives and the audience’s perception, contributing to the understanding of their integration into radio communication. Using a mixed approach, both qualitative and quantitative methods are combined, gathering data from 385 people through interviews, surveys, and content analysis, with specialized software like ATLAS.ti and SPSS. The goal is to analyze how these narratives are presented and received, and their impact on the rural audience, promoting intercultural communication and cultural values in community radio. The results reveal a significant relationship between the radio programming and the audience's knowledge of Sumak Kawsay. The station promotes values such as interculturality, cultural preservation, and ecological awareness, and the audience shows familiarity with these concepts, valuing the empathy and solidarity fostered by the programming. The station strengthens local identity and social cohesion, contributing to a fairer and more balanced future. It is concluded that Radio Latina has successfully integrated the principles of Sumak Kawsay, promoting harmony between humans and nature. It is recommended to further promote these values, increase educational programs
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    Radio comunitaria: experiencias de democratización de la comunicación
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06) Fernández Solis, Nubia Gabriela; Naranjo Gamboa, Byron Orlando
    The present work aims to systematize a set of ideas regarding the juncture democratization of communication concept as a dynamic category, able to generate a dialogic and action field for the structures mutation. With the support of consecrated authors, we intend to reflect on the treatment given through history to the participation forms and communicative phenomena of community radios that, undoubtedly have hindered the construction making power decision of the human being, into terms of Paulo Freire, they have stoked a silence culture. When researching equivalent themes among the of Community Radios/Democratization of Communication principles, it generates an approximation to theoretical level with practical effects, it is evidencing that society intervention is viable through the construction of a collective conscience, to forge confidence and analogies on the need of a proposal for participatory and liberating communication that promotes social justice from the Shuar tribe of Pitirishka, through community radio.
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    La radio comunitaria y la gestión de espacios de participación de la nacionalidad Achuar de Pastaza
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Duche Chulco Johana Estefanía, Johana Estefanía; Naranjo Gamboa, Byron Orlando
    This research work allows an analysis of the forms of citizen participation that show the extent to which community radio becomes an instrument for managing participation spaces and how they generate involvement in the public affairs of the Achuar Nationality of the province of Pastaza. Faced with the current problem, it should be noted that the experiences of participatory communication continue to grow as a response to a situation in which the voices of others are denied or hidden by the mass media and community radio as an alternative means of communication allows us to understand that promoting participation in public affairs of the community generates a direct, committed and authentic involvement with the real needs of the environment to understand and improve it. Thus, generating communication content from the experiences of the population, is not only necessary, but is a right, both communicational and participatory.