Jurisprudencia y Ciencias Sociales

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    La credibilidad en los noticiarios de la TV ecuatoriana
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Hernández Cevallos, Jéssica Anabel; Naranjo Gamboa, Byron Orlando
    Since its inception, television programming has been created with various purposes, such as informing, educating and entertaining all its viewers. Therefore, this investigative work is directed towards one of the main characteristics that news programs should have, such as the existing credibility in the content of the Ecuadorian television news programs, which is determined by the level of trust that the news programs have viewers on the truthful content provided by the media. The research analyzed the level of trust and the general opinion that viewers have about the Ecuadorian television newscasts, since in order to know their impact the following objectives were set: to contrast the content of public and private newscasts, identify the level of credibility and collect various bibliographic and statistical data related to journalistic credibility. In order to achieve the aforementioned objectives, taking into account the current state of the country, an online survey of 13 questions was conducted among a population of 5,600 users of the social networks of both Facebook, Instagram and WhatsApp, who mostly stated that the credibility of the Informative content has decreased notably, however, there are people who affirm that the newscasts mostly fulfill the purpose of keeping them properly informed about the news events that occur in daily life. It should be noted that this research is carried out with an extensive bibliography of expert professionals on the subject of journalistic credibility, where it is shown that the investigative work provides essential and relevant information.
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    Participación de los oyentes en el diseño y contenido de la programación de la radio Primicias de la Cultura
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2019-01) Caiza Ailaca, María Elena; Tamayo Rodriguez, Alicia Paulina
    The radio as a means of communication, is a means to reach an end, consolidated by its ease of access to inform, its structure tends to be more intimate, since there is more connection between the speaker and his audience, an advantage that allowed him to transcend in time, in front of the other means of mass communication. To form a radio, you must have the passion to do it, highlight the cost of its production because it is not so high, so you can acquire the equipment with a certain degree of ease and its diffusion allows you to reach new frontiers, currently it has adhered to different technological platforms of innovation and development, adapting to the demands of the communicative sciences. The online radio has not been the radio revolution that many predicted, but a great technological leap and an opportunity that can and should be exploited. In that sense, the advantages provided by online radio are positive since it allows having a greater number of followers and opting for technological tools that improve the journalistic work. In addition, the audio provided by the online radio, does not stay hosted on the server but is being played continuously and can be heard by anyone anywhere in the world in real time while it is transmitted. The contents that are generated are diverse due to the ease of themes that exist today, and those who participate are dynamic interlocutors that allow creating a reality with the affinity that the listener requires. The purpose of this project is to position the online radio Primicias de la Cultura of the Technical University of Ambato among its listeners with a quality programming grid, coordinated and directed by students of the Social Communication career.
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    Los contenidos culturales y la promoción Educativa de Unimax TV de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Langet Astudillo, Valeria Susana; Vayas Ruiz, Elisa
    The main objective of this research is an analysis of cultural and educational content in Unimax tv programming, conceptualizations and theoretical positions related to communication, Educommunication, cultural diversity, communication, interculturality, identity, and programming. The methodology was based on a qualitative approach with the bibliographic-documentary research modality; As for the information collection technique, the content analysis was applied through analysis cards. Once the study was completed, it was possible to verify that the Unimax tv channel does have intercultural and educational content, most of which comes from a production associated with the state channel, and a minority is the production of the medium itself. In the content analysis it was possible to conclude that the Ambateño channel includes within its programming segments according to Title 1 of the Organic Law of Communication, which orders the media to have informative, opinion, cultural and educational programs . Topics such as educommunication and e-communication become keys for compliance with the law, and beyond that, a true inclusion of the viewing public in intercultural and educational issues.
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    La Educomunicación y su impacto en la audiencia de radio La Voz del Santuario en el Cantón Baños de Agua Santa
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Culqui Vega, Luis Fernando; Naranjo Gamboa, Byron Orlando
    Edu-communication has constituted a new paradigm in the radial diffusion that the programming of the radial stations has initiated a diffusion of subjects of social interest that benefit the listeners and therefore to make the participation of the same during the radial programming. From the dawn of information technology and communication access to world-class information by the accessible tornado and the effort of the media have achieved a communication system that meet the expectations of listeners, Through the dissemination of informative, educational and cultural content. This is why the main objective of the research is identified and the programming of the Voice of the Sanctuary Radio is structured with education for its audience. Therefore, through a survey of the inhabitants of the Canton Baños de Agua Santa analyzed the opinion of the audience on the importance of the dissemination of educational-communicative and recreational contents. Subsequent to the analysis made the results of a knowledge that the audience of the Voice of the Sanctuary Voice considered that it is necessary to plan better spaces of interviews and opinion for the audience; What can I say in a better way? On the other hand, the contents are transmitted to the radio of the radio station, they allow an interaction with the participation of the listeners in each one of the schedules.
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    La interculturalidad en la programación del medio televisivo TV color canal 36 del Cantón Latacunga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Olmos Matínez, Omar Sebastián; Vayas Ruiz, Eliza
    This research goal aims to know the management of intercultural contents in Channel 36” TV Color” of the city of Latacunga, addressing the theoretical conceptualizations and postures related to communication, diversity, culture and communication, distinctiveness, plurality, interculturality, identity, programming and programming as speech. The methodology was based on a qualitative approach, with the technique of bibliographical-documentary research; in terms of the data collection technique, the content analysis was applied through a codebook-analysis sheet. The study concluded that channel 36 “TV Color” does have intercultural contents, all of them state a production and 1% are missing to comply with what is established in the Organic Law of Communication, the channel partiality is white-mestizo, thus not being inclusive to cultures of origin. In the analysis of contents it was possible to conclude that the individuals that belong to the mestizo cultural universe have adopted in our culture several aspects of the indigenous culture, such as dress, dance, gastronomy, but there is still no intercultural dialogue between both cultural groups, being The language the preponderant factor for the construction of a channel of communication, since the Spanish from the indigenous worldview is a language of the imposition. Language is what keeps a culture alive, some definitions of the term culture emphasize the transmission of symbols, knowledge, history, traditions from generation to generation. Generate a common code that promotes intercultural dialogue between two cultures that are in permanent contact and need recognition in diversity, plurality and otherness, to motivate intercultural dialogue is necessary the transmission of symbolic elements of the Kichwa language, that way it is encouraged The management of a common code and it tries to keep alive a very rich language in orality and stories
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    La interculturalidad y los contenidos de la programación del canal de televisión Unimax
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-03) Bravo Villacrés, María José; Medina Tuapanta, María Elena
    This research investigative has as purpose to establish the relationship between the interculturality and the contents of the programming of the Unimax TV cannel, will be addressed conceptualizations and theoretical postures related with the communication, cultural diversity, identity, miscegenation, racism, ethnocentrism, popular culture, social groups, intercultural communication and hypertelevision, where the human being is the primordial element to enable the processes of social transformation. The methodology was based on a qualitative - quantitative, with the modalities of research; documentary bibliographical; in terms to the technique of data collection, it was applied content analysis through a book of codes and analysis sheets. Completed the study of the contents of the programming it was verified that the Unimax TV cannel has intercultural contents, but there is a biased handling of the themes giving only to specific topics.
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    La parrilla de programación televisiva del canal de TV Ambavisión de acuerdo a la ley de comunicación
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-05) Pazmiño Pesantez, Juan Marcelo; Tamayo Maldonado, Alex Rodrigo
    Television programming with a suitable research project that includes a program grid, support staff Ambavisión channel and the population of the city of Ambato; through student Communication major UTA, a definite proposal achieves seeks to enhance their ability to maintain the necessary skills in performing as television journalists, ranging evolved new ways of information which require assimilation skill in handling platforms and software, to be competitive and professionals to new techniques and forms of production that are transforming teaching methods in the process of teaching and learning to ensure future graduates to acquire own powers to the new professional profiles, which lie in the broadcast television programs with appropriate programming with their respective slots and restrictions. This research was performed with beneficiaries, staff Ambavisión channel and the inhabitants of Ambato city Tungurahua Province who are important for project implementation, many years ago it has been broadcasting programs in the Ambavisión channel q in which it has not been determined in a more specific way a grill television in containing programs for the whole family, as well as their schedules and their contents is why the project seeks to develop positively and to help give results from the study to the channel Ambavisión. We must emphasize that this research is based on real sources, where through surveys register that is necessary to give a proposal that the channel has a good development by promoting new and innovative programs for families, enabling them to be more competitive and deserving of different benefits which is to give good information to citizens.
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    Programas infantiles de televisión del canal Teleamazonas los fines de semana y su incidencia en la comunidad de los niños y niñas de la escuela Jorge Carrera Andrade de la ciudad de Ambato
    (2015) Ango Guamán, Jessica Paola; Gamboa, Luis
    El presente trabajo de investigación tiene como objeto principal el detectar los efectos de la influencia de los programas infantiles emitidos por Teleamazonas los fines de semana en los niños y niñas de la Escuela fiscal Jorge Carrera Andrade de la ciudad de Ambato. Por medio de una investigación aplicada a los padres de familia y los docentes de la institución educativa en mención investigación que da lugar a la estructuración de un taller de comunicación intrafamiliar que tiene como finalidad principal analizar la incidencia en la actitud de los niños de la escuela, con sus respectivos correctivos, todo ello basado en la aplicación de este taller a los padres de familia de los niños y niñas de dicha institución, el cual facilitará en gran medida a cada uno de los niños la prevención de la mala influencia de los programas de televisión infantiles con escenas de violencia, este taller aportará con valiosa información, y ayudará notablemente a la toma de decisiones que permitan regular los horarios de ver televisión para los niños de la institución, tomando en cuenta que en pleno siglo XXI, el estar a la vanguardia de las normas que rigen las programaciones en los medios de comunicación, es muy importante, y todo esto está enmarcado bajo a las leyes de comunicación que rigen en el Ecuador.
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    Los programas de motivación en el autoestima de las mujeres con cáncer de mama del hospital SOLCA Ambato en el período Septiembre 2011 Marzo 2012
    (2013) Navas Pachar, Pedro Andrés
    El presente trabajo de investigación fue desarrollado en el Hospital Oncológico SOLCA, Ambato, con el fin de dar atención a las mujeres con cáncer de mama, por lo cual este estudio se pensó en quienes son importantes para la sociedad, justamente ellas: madres de familia, hermanas, sobrinas, esposas, hijas, abuelitas, pacientes que viven día a día aferrándose a la vida, siendo valientes y dando frente a las dificultades cara a cara. Es así que después de haber realizado una investigación exhaustiva en la casa de salud, se llegó a tener contacto directo con la realidad que vive cada mujer al padecer cáncer de mama, su realidad muestra la otra cara de la moneda, momentos difíciles, vivencias extremas; por lo cual se rescata el valor del optimismo, la autoestima y la motivación ya que estos factores tienen gran influencia en la vida de las pacientes y se convierten el potenciadores de cambios de actitud, se trata de inyectarle ganas de vivir a la mujer, compartir y valorar la óptica con la que ellas viven, sienten, aman; Por ello, este estudio es dedicado con el respeto a la lucha y fuerza de cada una, así como también a las personas que forman parte de su entorno.