Jurisprudencia y Ciencias Sociales

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    La hipertextualidad en el periodismo digital en la zona centro del Ecuador: Análisis de las plataformas digitales de los periódicos: El heraldo, La Prensa y La Gaceta, durante el mes de febrero del 2018
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Morales Hoyos, Gloria Jeannette; Naranjo Gamboa, Byron Orlando
    The objective of this research is to analyze the use of hypertextuality in digital journalism in the center of Ecuador on the digital platforms of the newspapers El Heraldo, La Prensa and La Gaceta during the month of February 2018. For them, uses a descriptive analytical methodology based on the direct observation of the digital editions of the newspapers analyzed, as well as the analysis of contents as an instrument, in an interview made to each of the newspapers. Determining based on the results obtained in the study, that the use of hypertext links in the platforms of the analyzed digital media is reduced to simple unidirectional links that expand the headlines or refer you to the next or previous news, without even giving the possibility to return to the main page of the newspaper. Proposing through the present investigation, the creation of a practical guide that helps to implement the correct use of hypertextuality in the digital contents of the analyzed newspapers, which can be defined with criterion the amount of hypertext per unit of content, as well as the different types of hypertexts that can be used according to their classifications.
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    Estudio de la relación Twitter como fuente de información y la creación de contenido de comunicadores de noticieros radiales de Ambato del primer semestre del año 2018
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Gamboa Murillo, Diego Mauricio; Soto Dávila, Omar Fabricio
    The study is based on the relation of Twitter like information source and the creation of content on the communicators of radial newscasters of the city of Ambato; which allowed to know qualitative information as a part of the used theory, happening for the digital means and the web journalism 2.0 up to the use of the social network Twitter also used quantitative methodology to analyze dimensions, with indicators applied so much to the independent variable as to the dependent variable, obtaining important results across the field work by means of the making of a questionnaire, allowing to have this way direct contact with the subjects. In the study it was identified that the age (41 % understands 40 and 50 years, 36 % is between 50 to 60 years, 18 % between 30 to 40 years, and 5 % is between the 20 to 30 years) it is a slant factor for the project because the journalists of radial newscasters wake up a low interest in the use of Twitter and like journalistic source likewise, as regards the basic aspects like informative official sources. The percentage of participation with the community is relatively low (41 % hardly ever interacts with its followers, 32 % almost always interacts, 14 % sometimes interacts, 9 % always interacts and 5 % never interacts with its followers); hence one makes necessary that the communicators of radial newscasters diminish the digital illiteracy and by means of the proposal they know the creation of content and the use of Twitter, including also important aspects like the hipertextualidad, multimedialidad and interactivity
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    El periodismo digital y la crisis informativa de la prensa escrita de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Arévalo Acuña, Kelly Anabel; Viteri Torres, Walter Francisco
    ABSTRACT The research focuses on the informative crisis determination into Ambato city written press, after the arrival of digital journalism, tools, resources and prossumer audiences, involve a new era for conventional journalism, it is fundamental to think about a written press renewal, such as in content production and business models. Interactivity, hypertextuality and multimedia are digital qualities that allow citizen contact and renew the way of telling and disseminating stories, leaving the conventional journalism contents production ; directional communication models which allow the reader direct interaction, this suppose being the great step of: Journalists, Mass Media and Cathedratics. It is not proportional to speak of a dynamic and changing society, watching a static and orthodox journalism; the written press must think out assertive and achievable communication strategies, to avoid suffer before the fresh ideas necessary consumers and accurate research. Learn and relearn the basic journalists apply, by the other hand, how much has evolved the journalism in the last years? How well instructed are journalists to deal with cyber-journalism? Journalism who seeks the development of an investigation, based on the renovation and reconstruction of the written press, guided at the fusion of strategies and digital tools.