Jurisprudencia y Ciencias Sociales

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    Uso de recursos multimedia y cambios en la narrativa de los contenidos del programa "Otra realidad es Posible". de radio Latacunga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) German Iza, Marlene Fernanda; Tamayo Maldonado, Alex Rodrigo
    The media, with the development of web 2.0 and the emergence of multiple dynamic platforms, including web pages, were motivated to submit to the process called cyberjournalism. Ecuador is a country that, from the centralist and centralist function, has not been left behind and there are several examples like HOY newspaper, El Comercio newspaper and some digital native web portals, which positioned themselves as the first cases of cyberjournalism. In the case of the province of Cotopaxi, Latacunga radio is one of the means that has sought to permeate that space, specifically, through the program 'Another reality is possible', whose bet is to get out of the linearity of the radio and generate streaming video through Facebook Live. The reading and criticism of the audience is not so favorable for the production of the program, so that at the end of the research project a communication plan proposal is made available to improve the creative idea, in general, of 'Another reality is possible'.
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    El periodismo digital y la crisis informativa de la prensa escrita de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Arévalo Acuña, Kelly Anabel; Viteri Torres, Walter Francisco
    ABSTRACT The research focuses on the informative crisis determination into Ambato city written press, after the arrival of digital journalism, tools, resources and prossumer audiences, involve a new era for conventional journalism, it is fundamental to think about a written press renewal, such as in content production and business models. Interactivity, hypertextuality and multimedia are digital qualities that allow citizen contact and renew the way of telling and disseminating stories, leaving the conventional journalism contents production ; directional communication models which allow the reader direct interaction, this suppose being the great step of: Journalists, Mass Media and Cathedratics. It is not proportional to speak of a dynamic and changing society, watching a static and orthodox journalism; the written press must think out assertive and achievable communication strategies, to avoid suffer before the fresh ideas necessary consumers and accurate research. Learn and relearn the basic journalists apply, by the other hand, how much has evolved the journalism in the last years? How well instructed are journalists to deal with cyber-journalism? Journalism who seeks the development of an investigation, based on the renovation and reconstruction of the written press, guided at the fusion of strategies and digital tools.