Jurisprudencia y Ciencias Sociales

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Author: search.filters.author.Erazo Torres, Susana BelénSubject: search.filters.subject.LIDERAZGO

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    El liderazgo femenino y percepción de género en las radios universitarias
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-03) Erazo Torres, Susana Belén; Proaño Zurita, Jenny de los Ángeles
    From the emergence of communication systems to the present, the media world is one of the main generators of gender ideologies in audiences. Thus, technological advances allowed these spaces of diffusion to become environments where different perspectives of gender about the role of women and men are shared, thoughts consequently exposed in the dynamics of work between the professionals of the Communication. From these spaces arises the role of the academy in the promotion of the theoretical and practical field of future professionals. Thus, the present research revolves around the identification of these gender dynamics and perception of women seen from a leadership perspective, occupying managerial and decision-making positions, all this conglomerate of ideologies is analyzed through University Radios: Radio Primicias de la Cultura 104.1 FM and UTC Radio 102.9 FM. Through the application of a qualitative methodology, the criteria of announcers who are working in both university stations are exposed in detail. The interviews conducted with six voice-over professionals allowed us to discuss different positions on gender, female leadership, the role of women in radio and the dynamics exposed in radio stations. Finally, conclusions are drawn regarding the current use of patriarchal discourses in the media, the perspective of a woman who remains in the private world even in the public world, such as the media and the establishment of a work environment with a gender perspective.