Centro de Posgrado Auditoría
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Item E-commerce y su impacto en el desarrollo económico de las pequeñas y medianas empresas de la provincia de Tungurahua(Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Dirección de Posgrado, 2016-05) Valencia Toapanta, María Gabriela; DT - Naranjo Santamaría, Joselito RicardoCurrently the e-commerce has continually evolved as business environment has become more demanding with regard to customer needs, which entails companies to be at the forefront of technology in order to support their defined business strategies. The research reveals that many perceptual factors that can motivate companies to enter in the world of online business can be found. According to the study performed by García López (2015), which contrasts the turnover of electronic commerce with the turnover of retail trade, there is an advantage in the growth trend for the Internet business since during the Spanish from 2007 electronic commerce had continually rising while the retail business returned to its growth path after two years. In the province of Tungurahua, SMEs could use e-commerce as a tool to strengthen its sales. For this purpose, this research aims to obtain information on xv the reasons why e-commerce has not been applied as a tool to improve sales in SMEs from the province of Tungurahua; likewise the effect of the non-application on the economic development. The results were obtained by collecting data from a survey of twenty questions to entrepreneurs of SMEs and concluded that for economic development is necessary for companies to remain in constant innovation, which today is reflected in the Internet business. Also, this study aims to obtain the degree of knowledge of entrepreneurs on electronic commerce, their criteria regarding the effect it has on the economic development of the Province of Tungurahua, experiences gained by shopping online and using networks social. In addition, it seeks to get information about businesses that want to take on the challenge of Internet sales and seeks also to know the views of a possible implementation of e-commerce in SMEs of the province, providing them with the necessary options for its realization. Finally, this paper aims to demonstrate the existence of a potential market at a provincial and national level, so that SMEs from the province of Tungurahua include e-commerce in their business, as it will increase income, upgrade their systems computer and add payment methods to cancel the good and / or service provided to the customer, thereby it will permit to promote their products through search engines, websites and social networks.