Diseño gráfico publicitario

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    Sistemas comunicacionales en el desarrollo de interfaces web para las Pymes de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Tobar Arcos, Christian Eduardo; Efraín Marcelo, Pilamunga Poveda
    Communication Systems are very important for business development when breaking barriers, achieving success in meeting their objectives with their stakeholders when transmitting information about their products or services. The present project called “Sistemas comunicacionales en el desarrollo de interfaces web para las Pymes de Tungurahua”, Is part of the research seed project approved and financed by the Dirección de Investigación de la Universidad Técnica de Ambato (UTA) with the name “La Responsabilidad Social Empresarial y la imagen corporativa en las Pymes de Tungurahua”. The seed project considers that with the new trend of the philosophy of Corporate Social Responsibility (R.S.E.) companies can have a better image of presentation to society. This research shows the current state of the Pymes de Tungurahua, where it is also demonstrated the importance of generating a Sistema de Información de Responsabilidad Social Empresarial (SIRSE) that helps to automatically manage the corresponding information. At present, companies are not adequately processed or disseminated, because there is no adequate Web System to cover their needs when managing the information mentioned above. The proposal put forward in this project has been carefully designed with the appropriate characteristics to try to communicate effectively through the system, taking advantage of factors such as Pymes are now involved in technology and use the web as the main means of communication. The SIRSE interacts with the users allowing them to enter information in an orderly and precise way, the Web Interfaces designed are made up of two grids, which allows to distribute in an orderly way the elements that were considered important for the system, besides allowing the user to generate easily The final report as many times as it deems necessary. Generating in this way a tool for information processing and dissemination of information.