Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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Subject: search.filters.subject.MUSEOS

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    La difusión virtual de piezas arqueológicas del museo Macco en la revalorización de aspectos culturales en la ciudad de Francisco de Orellana
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Leal González, Aldis Uriel; Álvarez Lizano, Iván Patricio
    This project talks about the importance of the revaluation of cultural aspects in the city of Francisco de Orellana, addressing mainly the young people immersed in the technology, and to take advantage of this means to speak in its own language of digital natives, and its focus is towards the Macco Museum, where a great number of archaeological pieces are exposed that speak of the extinct cultures by the oil activity, and at the same time being forgotten those traits of identity that made strong to the ancient towns; For which a solution is proposed using graphic design methods fused with programming to give an innovative boost to the Macco Museum. With the creation of a virtual reality application that allows young people to get involved and interact within the museum in a didactic and entertaining way, and thus generate a strong interest in the ancient cultural aspects through the understanding of the archaeological pieces, all this Long-term will generate awareness of the importance of ancient cultures and care for nature, inviting people to preserve the environment where they develop and reject the oil issue a little, and in turn promote their cultural identity and rescue a projection to The future generations, in this way can be proud of their roots.
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    Diseño de un catálogo digital interactivo como herramienta de exhibición de galerías para el museo “Héctor Vásquez Salazar” de la Unidad Educativa Bolívar ubicado en la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-09) Rodríguez Pérez, Ricardo Daniel; Proaño Jarrín, Pablo Antonio
    This research project aims to identify interactive systems and digital media, currently used by museums such as visualization tool galleries, and determine the advantages and skills it provides. Museums around the world have a different scheme to that commonly used to looking, technological innovation has transformed the scenes of these places, and you have another nuance, this is characterized as dynamic and more attractive. Through this analysis it was possible to show that the museum of the city of Ambato, entirely lacks these mechanisms in their showrooms, here you can only observe shelves at rest. The lack of financial resources and lack of managers, shortened the possibilities to undertake projects in the tourism sector of the city in effect the image projected by the institution are increasingly in decline.