Diseño gráfico publicitario
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523
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Item El diseño multimedia como herramienta alternativa para la orientación ecoturística dentro del Zoológico del cantón Baños(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Morales González, Juan Gabriel; Álvarez Lizano, Iván PatricioThis project deepens in the study of new tools that graphic design can contribute through the multimedia branch to other areas such as ecotourism and promote the development and modernization of its current resources, constituting a research topic that covers several important points and leaves the possibility for future research and application contributions. The difficulty of moving within the San Martín Zoo of the Baños de Agua Santa Canton, creates the need to implement or modernize the resources that serve to properly guide visitors to this site. This need leads us to an investigation that demonstrates that graphic design can serve as a tool through its different areas such as multimedia design and large-scale contribution to the improvement of obsolete resources, reaching to show a proposal of interfaces for an application Mobile and Touch Screens, which will help and facilitate the mobilization of the tourist in the facilities of the zoo. To arrive at this result, interviews and surveys were applied to both zoo authorities and national and foreign tourists, in order to maintain real data in this research and carry out analyzes, conclusions and recommendations that will help resolve the problems encountered. The objective of this research is to demonstrate the importance of multimedia design as an alternative tool in guiding and ecotourist orientation for tourists within the "San Martín" zoo in the Baños de Agua Santa canton, analyzing which parameters are the most appropriate to adapt them to a strategy that helps the adequate and satisfactory displacement. The methodologies of this project directs us to develop qualitative and quantitative techniques to determine the situations in a real environment that affect the problem, to be able to check and obtain possible solutions through multimedia design that facilitate orientation in a tourist site.Item La interfaz gráfica y su aplicación en el sistema SAEES para el proceso de acreditación en las Carreras de Mercadotecnia en la zona tres.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Carrillo Sandoval, Diego Armando; Nájera Gáleas, Carlos EnriqueThe present research focuses its efforts on an extensive analysis of the graphic interface and the application in the SAEES system in order to base, through principles and theories of design, that the graphic interface allows the communication between the user and the system. SAEES proposes the systematization of an evaluation and accreditation model for Higher Education, which was born in the Faculty of Administrative Sciences, Marketing and Business Management of the Technical University of Ambato, automating an evaluation model similar to that of the current regulatory organization CEAACES. The objective of this project is to apply the model systematized in the marketing careers of zone three in support of the evaluation and accreditation process, categorically and orderly, without evading any requirements that this process requires. The results obtained from the research will allow us to define that design, navigability, usability and interactivity are determining factors that intervene in the exchange of information between the user and web sites. In order to give an effective solution to the research problem, we propose brand design, manual corporate identity, style manual (graphic interface) among others, in order to publicize the service offered by SAEES as an organization and its contribution in the Accreditation processes of higher education