Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

Browse

Subject: search.filters.subject.INTERACTIVIDAD

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Estrategias publicitarias alternativas para la promoción de la gastronomía ancestral del cantón Cevallos
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-11) Carrillo Castro, ,Edwin Alexander; Cabrera Yaguana, Diego René
    The food heritage of the Cevallos canton keeps a universe of flavors and represents an element of great importance within its history and economy; This project addresses the problems surrounding the promotion of the canton's ancestral gastronomy and was carried out with the aim of preserving the gastronomic knowledge of the ancient Cevallences settlers. In this way, through the analysis of the characteristics of the gastronomic proposal of the canton, the investigation of the current advertising media, the determination of the needs of the population, the collection of bibliographic information, the observation and investigation of the behavior of consumers and The compilation of opinions from experts and cantonal authorities confirmed the importance of promoting ancestral gastronomy for the preservation of knowledge and mitigating the population's ignorance of its culinary culture. Consequently, a strategic plan was developed focused on the promotion of the ancestral flavors of the canton, which is based on set objectives and consists of a series of alternative advertising strategies that provide a differential and distinctive value to the graphic products developed; which are focused on transmitting the variety of dishes typical of cevallence gastronomy, their characteristics and the history behind each preparation through the use of digital media and tools.
  • No Thumbnail Available
    Item
    El diseño multimedia como herramienta alternativa para la orientación ecoturística dentro del Zoológico del cantón Baños
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Morales González, Juan Gabriel; Álvarez Lizano, Iván Patricio
    This project deepens in the study of new tools that graphic design can contribute through the multimedia branch to other areas such as ecotourism and promote the development and modernization of its current resources, constituting a research topic that covers several important points and leaves the possibility for future research and application contributions. The difficulty of moving within the San Martín Zoo of the Baños de Agua Santa Canton, creates the need to implement or modernize the resources that serve to properly guide visitors to this site. This need leads us to an investigation that demonstrates that graphic design can serve as a tool through its different areas such as multimedia design and large-scale contribution to the improvement of obsolete resources, reaching to show a proposal of interfaces for an application Mobile and Touch Screens, which will help and facilitate the mobilization of the tourist in the facilities of the zoo. To arrive at this result, interviews and surveys were applied to both zoo authorities and national and foreign tourists, in order to maintain real data in this research and carry out analyzes, conclusions and recommendations that will help resolve the problems encountered. The objective of this research is to demonstrate the importance of multimedia design as an alternative tool in guiding and ecotourist orientation for tourists within the "San Martín" zoo in the Baños de Agua Santa canton, analyzing which parameters are the most appropriate to adapt them to a strategy that helps the adequate and satisfactory displacement. The methodologies of this project directs us to develop qualitative and quantitative techniques to determine the situations in a real environment that affect the problem, to be able to check and obtain possible solutions through multimedia design that facilitate orientation in a tourist site.