Diseño gráfico publicitario

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    La interfaz gráfica y su aplicación en el sistema SAEES para el proceso de acreditación en las Carreras de Mercadotecnia en la zona tres.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Carrillo Sandoval, Diego Armando; Nájera Gáleas, Carlos Enrique
    The present research focuses its efforts on an extensive analysis of the graphic interface and the application in the SAEES system in order to base, through principles and theories of design, that the graphic interface allows the communication between the user and the system. SAEES proposes the systematization of an evaluation and accreditation model for Higher Education, which was born in the Faculty of Administrative Sciences, Marketing and Business Management of the Technical University of Ambato, automating an evaluation model similar to that of the current regulatory organization CEAACES. The objective of this project is to apply the model systematized in the marketing careers of zone three in support of the evaluation and accreditation process, categorically and orderly, without evading any requirements that this process requires. The results obtained from the research will allow us to define that design, navigability, usability and interactivity are determining factors that intervene in the exchange of information between the user and web sites. In order to give an effective solution to the research problem, we propose brand design, manual corporate identity, style manual (graphic interface) among others, in order to publicize the service offered by SAEES as an organization and its contribution in the Accreditation processes of higher education
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    Sistemas comunicacionales en el desarrollo de interfaces web para las Pymes de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Tobar Arcos, Christian Eduardo; Efraín Marcelo, Pilamunga Poveda
    Communication Systems are very important for business development when breaking barriers, achieving success in meeting their objectives with their stakeholders when transmitting information about their products or services. The present project called “Sistemas comunicacionales en el desarrollo de interfaces web para las Pymes de Tungurahua”, Is part of the research seed project approved and financed by the Dirección de Investigación de la Universidad Técnica de Ambato (UTA) with the name “La Responsabilidad Social Empresarial y la imagen corporativa en las Pymes de Tungurahua”. The seed project considers that with the new trend of the philosophy of Corporate Social Responsibility (R.S.E.) companies can have a better image of presentation to society. This research shows the current state of the Pymes de Tungurahua, where it is also demonstrated the importance of generating a Sistema de Información de Responsabilidad Social Empresarial (SIRSE) that helps to automatically manage the corresponding information. At present, companies are not adequately processed or disseminated, because there is no adequate Web System to cover their needs when managing the information mentioned above. The proposal put forward in this project has been carefully designed with the appropriate characteristics to try to communicate effectively through the system, taking advantage of factors such as Pymes are now involved in technology and use the web as the main means of communication. The SIRSE interacts with the users allowing them to enter information in an orderly and precise way, the Web Interfaces designed are made up of two grids, which allows to distribute in an orderly way the elements that were considered important for the system, besides allowing the user to generate easily The final report as many times as it deems necessary. Generating in this way a tool for information processing and dissemination of information.
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    Sistema comunicacional de la empresa Connectambato para incrementar la demanda del producto en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-11) Villafuerte Caicedo, Diego Andrés; Brito Gonzáles, Santiago Fernando
    The Connectambato Company wanted to generate a greater demand on the products they offer. Also they wanted to improve their SEO and strengthen the trademark, for which a communication system was performed and each graphic piece is exposed in a style manual. To support the manual styles which mainly consists of creating an animated video imago type it was created an animated video that supports its current product that is an ordering system for restaurants. In addition, it was created an updated web site with all the information of the Connectambato Company. This web site shows all the products and services that this important company offers. Here you can also see its portfolio of works done and some of the graphic pieces together with the video ordering system. The manager of the company Connectambato knew to express that he wanted as a new logo a mute or something that he would say would be global but full of movement, always retaining the blue color he likes so much and that according to him, is what gives them luck to close deals And be able to grow as they have done so far. The visual design or design in visual communication is a professional discipline that studies information systems, in order to convert the data into visual forms, taking into account the perceptual processes. It consists of the creation of functional images for purely communicational purposes, for this is made use of new technologies for a more structured development. In general terms, it is very verifiable that information based on only images is very small. Most of the communication has a preponderance of images, but they are accompanied by text, sounds and solutions that define and define their meaning.
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    Diseño de un catálogo digital interactivo como herramienta de exhibición de galerías para el museo “Héctor Vásquez Salazar” de la Unidad Educativa Bolívar ubicado en la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-09) Rodríguez Pérez, Ricardo Daniel; Proaño Jarrín, Pablo Antonio
    This research project aims to identify interactive systems and digital media, currently used by museums such as visualization tool galleries, and determine the advantages and skills it provides. Museums around the world have a different scheme to that commonly used to looking, technological innovation has transformed the scenes of these places, and you have another nuance, this is characterized as dynamic and more attractive. Through this analysis it was possible to show that the museum of the city of Ambato, entirely lacks these mechanisms in their showrooms, here you can only observe shelves at rest. The lack of financial resources and lack of managers, shortened the possibilities to undertake projects in the tourism sector of the city in effect the image projected by the institution are increasingly in decline.