Diseño gráfico publicitario

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Diseño multimedia como recurso de enseñanza de los vocablos kichwas del pueblo Saraguro
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Zhunaula Medina, Ana Lucía; Jordán Yanchatuña, Diego Ismael
Kichwa is considered as the second language of intercultural relationship, according to the Constitution of Ecuador. The language is used by indigenous people and nationalities. It has been transmitted from generation to generation in places where people maintain their customs and traditions; Today it has been clear that there are few Kichwa-speaking people left, belonging to Kichwa people and nationalities, and the majority of them are aging. The purpose of this Integrating Project is to develop a multimedia resource to strengthen the teaching of the Kichwa language in the Bilingual Intercultural Schools of Saraguro. So that it will contribute in the development of the contents stipulated according to the curriculum. The resources that have been used for teaching have been traditional and monotonous, and there is little didactic material developed specifically for teaching Kichwa; Therefore, this multimedia resource constitutes a very essential ally, which helps teachers to achieve interactive and dynamic teaching, allowing the student to be interested in the acquisition of knowledge. The multimedia resource has been prepared analizing the teaching methodologies and techniques presented by professionals in the area, and designed based on the elements and principles of graphics designing to obtain a product that contributes to teaching.
El diseño multimedia y la divulgación científica en jóvenes de 15 a 18 de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2020) Pilla Yanzapanta, Erik Hislayo; Pilamunga Poveda, Efraín Marcelo
Scientific knowledge at the time in which we find ourselves is knowledge that, unlike some years ago, is indispensable and having an informed population about new research and its results contributes to a state to develop technologically and scientifically. The research is to determine how multimedia design can be an important asset in the dissemination of science in a public from 15 to 18 years of the city of Ambato. For which we will work with our two variables and their characteristics, the first will be used to establish how multimedia design impacts a population and how it continues to evolve along the Internet; and, our second variable in which aspects of communication will be recognized and how informal education plays an important role in the dissemination of science.
El diseño multimedia como herramienta alternativa para la orientación ecoturística dentro del Zoológico del cantón Baños
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Morales González, Juan Gabriel; Álvarez Lizano, Iván Patricio
This project deepens in the study of new tools that graphic design can contribute through the multimedia branch to other areas such as ecotourism and promote the development and modernization of its current resources, constituting a research topic that covers several important points and leaves the possibility for future research and application contributions. The difficulty of moving within the San Martín Zoo of the Baños de Agua Santa Canton, creates the need to implement or modernize the resources that serve to properly guide visitors to this site. This need leads us to an investigation that demonstrates that graphic design can serve as a tool through its different areas such as multimedia design and large-scale contribution to the improvement of obsolete resources, reaching to show a proposal of interfaces for an application Mobile and Touch Screens, which will help and facilitate the mobilization of the tourist in the facilities of the zoo. To arrive at this result, interviews and surveys were applied to both zoo authorities and national and foreign tourists, in order to maintain real data in this research and carry out analyzes, conclusions and recommendations that will help resolve the problems encountered. The objective of this research is to demonstrate the importance of multimedia design as an alternative tool in guiding and ecotourist orientation for tourists within the "San Martín" zoo in the Baños de Agua Santa canton, analyzing which parameters are the most appropriate to adapt them to a strategy that helps the adequate and satisfactory displacement. The methodologies of this project directs us to develop qualitative and quantitative techniques to determine the situations in a real environment that affect the problem, to be able to check and obtain possible solutions through multimedia design that facilitate orientation in a tourist site.
El storytelling como herramienta para la promoción turística de la provincia de Cotopaxi
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Ramón Cruz, Darwin Daniel; Lara Saltos, Andrea Cecilia
The present project is applied and directed towards tourism in the province of Cotopaxi, in the document can show the current situation on the development of tourism in the province, by domestic and foreign tourists. In addition, it demonstrates the effectiveness of tools that serve as a contribution to the design, for the development of a strategic advertising plan, which is applied correctly, the same that are of vital importance for the positioning of tourist areas offered by the province of Cotopaxi. The development of the strategic plan in the present work has been chosen and executed in detail, according to the identification of various needs that could be obtained through previous research, one of the most important is the lack of knowledge of existing tourist sites in the province of Cotopaxi, From such manare that an audiovisual product is developed combined with the tool of storytelling and graphical pieces as support, based on each one of the raised strategies. As a result obtained through this project, allows to offer to the field of graphic design, different possibilities of application of tools such as storytelling in audiovisual variants, since this represents the combination with the audiovisual product.

Diseño gráfico publicitario

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