Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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    Diseño de aplicación móvil para la difusión de actividades y eventos académicos de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-04-28) Poaquiza Paucar, Edison Omar; Álvarez Lizano, Iván Patricio
    The present research aims to present the design of a mobile application which disseminates academic activities and events of the Technical University of Ambato, and thus benefits students and the institution through notifications of tasks or events. The present project was carried out through qualitative and quantitative methodology, which was conducted interviews and surveys to define parameters for the design of the app, since it is a new and easy to navigate medium, it was also evidenced that the user is difficult to time to search for information on the university's digital platforms. At the end of the surveys, it was confirmed that the project is viable, to help different platforms to disseminate information about the institution.
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    El diseño de producto digital como una herramienta de apoyo para mejorar la comunicación de las personas con discapacidad auditiva
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Romero Cano, Sandy Doménica; Álvarez Lizano, Iván Patricio
    The Hearing Disability is a very wide topic, which covers different types of hearing loss, some use hearing aids, others use the Ecuadorian sign language and the combination between them; most of that public presents problems when communicating with a hearing person alone. In this integrating project we seek to implement an adaptation within their daily routines of deaf people and/or people with hearing loss when it comes to communication. The research applied different methodologies for data collection, adapted the questions to the Ecuadorian sign language with the help of different sign interpreters for deaf people, achieving a real information, which will contribute to the implementation of the proposal. The proposal is a mobile application called "Dilo", which is a communication tool for the hearing impaired, contains different adapted options that connect the user, ease of navigation, the display of pictograms and the user experience, with the aim of achieving communication between the hearing impaired and the hearing person, without the need for additional assistance.
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    El diseño multimedia como herramienta alternativa para la orientación ecoturística dentro del Zoológico del cantón Baños
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Morales González, Juan Gabriel; Álvarez Lizano, Iván Patricio
    This project deepens in the study of new tools that graphic design can contribute through the multimedia branch to other areas such as ecotourism and promote the development and modernization of its current resources, constituting a research topic that covers several important points and leaves the possibility for future research and application contributions. The difficulty of moving within the San Martín Zoo of the Baños de Agua Santa Canton, creates the need to implement or modernize the resources that serve to properly guide visitors to this site. This need leads us to an investigation that demonstrates that graphic design can serve as a tool through its different areas such as multimedia design and large-scale contribution to the improvement of obsolete resources, reaching to show a proposal of interfaces for an application Mobile and Touch Screens, which will help and facilitate the mobilization of the tourist in the facilities of the zoo. To arrive at this result, interviews and surveys were applied to both zoo authorities and national and foreign tourists, in order to maintain real data in this research and carry out analyzes, conclusions and recommendations that will help resolve the problems encountered. The objective of this research is to demonstrate the importance of multimedia design as an alternative tool in guiding and ecotourist orientation for tourists within the "San Martín" zoo in the Baños de Agua Santa canton, analyzing which parameters are the most appropriate to adapt them to a strategy that helps the adequate and satisfactory displacement. The methodologies of this project directs us to develop qualitative and quantitative techniques to determine the situations in a real environment that affect the problem, to be able to check and obtain possible solutions through multimedia design that facilitate orientation in a tourist site.
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    El diseño gráfico y su aporte en el aprendizaje de instrumentos andinos de viento en niños de 7 a 10 años en el cantón Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06) Llerena Morales, Carlos Andrés; Fabara Sánchez, Fernando Rodrigo
    The investigation is product of the need to improve and facilitate the learning of Andean wind instruments and more specifically the zampoña by creating a graphical interface for a mobile application which is aimed at children between 7 and 10 years of age, For which the survey was applied as a means of collecting information and this was applied in three institutions of musical learning, in this way, it was possible to establish several conclusions and recommendations that result in a proposal to solve the problem detected, This work is considered significant because a mobile application can be a support tool at the moment of learning an Andean instrument and in this case the zampoña, allowing to facilitate their learning and motivating them to conserve the native culture of the province of Tungurahua and the country. The research aims to generate and establish a simple and fun way to learn how to intonate the zampoña through the use of a mobile application that allows teachers in this academic area to facilitate and support a medium that is currently within reach Of all. In order to conclude this work, we analyzed contents related to graphic design and musical learning methods, which act in a condition of variables, and which are based on sufficient and extensive technical and scientific information, this information was consulted in research texts and in several previous works very valuable by its content. For the accomplishment of this work a methodology has been used that is based on the field study, which directly observes and analyzes the object of investigation, and in turn is also used a descriptive methodology, which works on realities of fact And its fundamental characteristic is to present a correct interpretation of the results. In this way it was possible to verify and arrive at possible solutions that facilitate a better learning of the zampoña.
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    La difusión virtual de piezas arqueológicas del museo Macco en la revalorización de aspectos culturales en la ciudad de Francisco de Orellana
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Leal González, Aldis Uriel; Álvarez Lizano, Iván Patricio
    This project talks about the importance of the revaluation of cultural aspects in the city of Francisco de Orellana, addressing mainly the young people immersed in the technology, and to take advantage of this means to speak in its own language of digital natives, and its focus is towards the Macco Museum, where a great number of archaeological pieces are exposed that speak of the extinct cultures by the oil activity, and at the same time being forgotten those traits of identity that made strong to the ancient towns; For which a solution is proposed using graphic design methods fused with programming to give an innovative boost to the Macco Museum. With the creation of a virtual reality application that allows young people to get involved and interact within the museum in a didactic and entertaining way, and thus generate a strong interest in the ancient cultural aspects through the understanding of the archaeological pieces, all this Long-term will generate awareness of the importance of ancient cultures and care for nature, inviting people to preserve the environment where they develop and reject the oil issue a little, and in turn promote their cultural identity and rescue a projection to The future generations, in this way can be proud of their roots.