Diseño Gráfico

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/34424

Browse

Now showing 1 - 20 of 156

Plan estratégico para el fortalecimiento del sector de calzado basado en el turismo de consumo en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-17) Grijalva Camino, Tatiana Yajaira; Santamaría Aguirre, Jorge Luis
The project seeks to strengthen footwear consumption tourism in the province of Tungurahua through the creation and use of a strategic plan, the document shows the current state of the sector along with its importance for the economic development of the province. To achieve the objective of the strategic plan, a series of stages guided by a qualitative quantitative approach were carried out, in this way a market study was carried out aimed at economically active people in the province who ranged in age from 20 to 65 years in order to determine consumption preferences, as a complement, interviews were conducted with experienced people in different areas, thus having: a representative of the Chamber of Commerce of Ambato, the current vice prefect of the H. Provincial Government of Tungurahua, the president of CALTU, experts in Design and Communication such as entrepreneurs and footwear companies, all this to have a clearer vision of how the sector is currently and the prospects for improvement that it may have. Also, a PEST analysis was carried out together with a SWOT analysis, the latter served as a tool to determine the strategies proposed in the proposal. Finally, there was built the necessary prototype for the Tungurahua footwear sector.
Las redes sociales como estrategia digital para mejorar el reconocimiento de la Cevichería del mar Sambito’s en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-17) Muñoz Jumbo, Yadira Jacqueline; Fabara Sánchez, Fernando Rodrigo
The world changed in different areas with the arrival of Covid-19, this social and health crisis, forced big changes. The digital world grew exponentially, so many commercial establishments had to migrate to the digital part to avoid to close their businesses, enterprises or companies since this pandemic affected everyone economically. The gastronomic sector is one of the most affected, since due to the restrictions they could not offer their products, so they had to adapt to new strategies to offer their services or products and prevent the closure of their businesses. In Ambato, several gastronomic establishments began to offer their products through social media, despite not having knowledge of how to advertise, they did it in an empirical way. During the pandemic, people began to make their purchases and orders through these digital platforms and for security measures these locals opted to make home deliveries, a service known as delivery in order that the product reaches the customer in good condition. The objective of this integrative project is to use social media as a digital strategy to help in the recognition of a gastronomic establishment in the city of Ambato. The “Cevichería del Mar Sambito's” is a place that offers the preparation of seafood, however, despite having several years in the labor market, the digital part has not been handled properly, for this reason it was proposed, different strategies and actions to fulfill the purpose of this project.
Campaña informativa como aporte para concientizar e informar sobre la importancia del bienestar emocional en adolescentes de 14 a 18 años en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-17) Timbela Vargas, Kateryn Mishell; Larrea Solórzano, Andrea Daniela
In this project we have proposed the development of an informative/advertising campaign using strategies to raise awareness and inform adolescents in the province of Tungurahua about emotional well-being, so that through the campaign we can contribute to a better development of this target group, the starting point was the two variables already mentioned, the advertising campaign and emotional well-being. For the execution of the project, the deductive method was used, with a mixed approach, i.e. qualitative and quantitative, through documentary bibliographic research such as books, theses and others, and field research through surveys and interviews with professionals in the required areas, data and clearer information were obtained about what is going to be treated. The results showed that social networks are a very viable strategy when it comes to teenagers, the target audience stated that their preference in terms of media was around social networks, which is why a digital campaign was proposed on Facebook, Instagram and TikTok, being the platforms most used by teenagers in the province. Also with the research it was possible to know that influencers have weight nowadays, since their influence can make people take into account aspects and through this generate actions in favor of a product, service or idea in particular, making influencers a strategy.
Plan estratégico para el desarrollo económico de los estudios de diseño de la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-17) Carpio Vega, Camila Alejandra; Jordán Yanchatuña, Diego Ismael
The economic situation of design studios has been considerably affected by many factors in recent years, this has caused to many businesses to close their doors temporarily or permanently. The present research work consisted in developing a plan by compiling strategies to strengthen the economic development of design studios in the province of Tungurahua. To begin the analysis of the subject, reports and texts on preliminary studies of economic development and the means used to overcome this problem were investigated. The information obtained was related to innovative economic systems for the creative sector such as the orange economy, which allows positively boosting the income of each business. Subsequently, a questionnaire was established as an information collection instrument to apply to 4 design studies in the province of Tungurahua. With the results obtained, SWOT matrices (Strengths, Opportunities, Threats, Weaknesses) were elaborated with the purpose of crossing information to generate the appropriate strategies in each case. Based on the structured dimensions, a case study was proposed to better understand the reality of the creative studios selected for research. Finally, with the collected data, a plan of functional and applicable strategies was elaborated with specific phases for the design studies according to the needs that they present in their administrative or commercial organization.
Diseño de marca ciudad para el GAD parroquial Urdaneta a través del estudio de sus antecedentes de la localidad, como herramienta para su difusión promocional.
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-18) Sarango Guaillas, Marlon Efraín; Ruíz Pérez, Christian Gabriel
The objective of this research is to design a city brand for Urdaneta parish, in which it helps to promote the potential such as the religious festivals, tourist places, and agro productive fairs. In this way, it would be possible to achieve a solid and long-term image to be recognized as a tourist potential within the Saraguro canton. This project used qualitative and quantitative methods since interviews and surveys were carried out to obtain information about cultural and identity issues of local tourists and people of the parish. From the analysis and interpretation of results, it was evidenced that Urdaneta parish did not have a graphic identifier that would represent it in digital media, conferences or holidays. Therefore, it was found that the city brand project is necessary and viable in order to make Urdaneta parish recognized and differentiated from other GADs.
Plan estratégico para el desarrollo comunicacional de la Corporación Ecuatoriana Para el Desarrollo Integral y Productivo CEDINP S.C.C
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-18) Álvarez Villalva, Josué David; Jordán Yanchatuña, Diego Ismael
The creation of opportunities for entrepreneurship within the rural sector of the province has led to the development of corporations that focus on providing help, training and advice through courses that, under state agencies, have been able to develop these business ideas. The Ecuadorian Corporation for Integral Productive Development is one of these companies that provide entrepreneurs with complete learning to keep their business afloat. Through internal and external analysis, it has been possible to know that it has not had a position within the market and that it is its greatest shortcoming. It was proposed to carry out a communication plan aimed at people between 45 and 50 years old in the rural sector, resulting in a positioning in an estimated time of 6 months, through the use of advertising resources in different media and communication plans. action.
Campaña Social como instrumento de concientización para disminuir la soledad en los adultos mayores, de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-21) Borja Toapanta, Alexandra Abigail; Pilamunga Poveda, Efraín Marcelo
Loneliness is a harmful feeling that affects the daily life of the elderly, generating negative feelings of fear, sadness, depression, nostalgia, among others. According to the research carried out, it was found that the feeling of loneliness mainly affects the emotional state of people. In older adults, there are pathologies ranging from crying, sadness, and some more severe manifestations, such as deterioration of their health and even suicidal thoughts and premature death. Therefore, this project aims to raise awareness about the abandonment of the elderly and the feeling of loneliness that this generates so that society does not see it as something common, but as what it is, a problem that needs to be stopped in time. Thus, allowing the elderly to enjoy a dignified life, enjoy the company, their rights, and care. This condition is very evident in our current society, especially in rural areas of the city where abandonment becomes more visible. This campaign aims to remind the ambateña society that old age is a cycle that we will all go through and that is why we must treat it with the same assessment that we would like to be treated when we are in that stage of life. To carry out this objective, the planning of a prototype of the social campaign was developed, generating several strategies that will be disseminated through different channels and will serve as a method to attack the problem, allowing the established objective to be reached.
Campaña de reactivación turística como instrumento para fortalecer el turismo cultural y reconocimiento del mercado artesanal Kayak Raymi del pueblo Salasaka de la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-22) Jerez Yansapanta, Edison Javier; Álvarez Lizano, Iván Patricio
The present integrated project aims to promote and disseminate the cultural market ''Kayak Raymi'' of the Salasaka people of the province of Tungurahua, whose purpose is to strengthen the recognition of this tourism sector, through strategic proposals built from the graphic design, because for the Salasakas the production and marketing of their manual products provide economic livelihood; the same that was affected by health restrictions against the closure of the doors of the establishment, forced several local artisans, seek other occupations for their livelihood. For the recognition of the handicraft market, the creation of a visual image has been proposed, since the establishment has not had its own identity since its beginnings that would allow an efficient promotion and diffusion of the place, as well as of each of its products and services offered in the settlement, through the development of advertising strategies it will be possible to expose the tangible and intangible goods, since the interest in preserving the traditions, customs, ancestral knowledge, which are reflected in the manual works of the artisans, which are offered and commercialized in the market to the target public, has been evidenced. Therefore, bibliographic research was used as well as an external and internal market analysis, the use of data collection tools with a qualitative quantitative approach to obtain information that allows to know the tastes and preferences of the target audience when purchasing a handicraft product as it was also possible to define the use of social networks as a means by which the audience is informed of a specific tourist site. For this reason, the tourism reactivation campaign is deduced in a strategic plan for the short, medium and long term through the implementation of advertising strategies as a mechanism that can contribute to the positioning of the artisan market and the dissemination of its products and services.
Campaña social para la concientización sobre la discriminación social en hombres y mujeres de 18 a 25 años acerca de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-22) Cevallos Oviedo, Francis Alexander; Suárez Naranjo, Carlos Sebastián
This study analyses the resources that a social campaign has that can be functional with a certain group of individuals, in this case, men and women between the ages of 18 and 25, who are living in the city of Ambato, based on both documentary reading and the correct study of a target audience,so that these strategies aspire to bring about a significant change in the mentality of the population regarding the social discrimination that has been occurring over the last few years due to the poor implementation of social marketing and the lack of interest in generating healthy coexistence, analyzing those prejudices of the population and the use of social marketing tools that contribute to the implementation of a good campaign.
La relación entre el diseño gráfico y el indicador MBTI en la identificación de perfiles psicológicos para explicar aptitudes y capacidades de los diseñadores en los últimos niveles de la Universidad Técnica de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-23) Castillo Naranjo, Stephanie Lissette; Tibán Perdomo, Galo Álvaro
It’s necessary to know the designers’ psychological profile, to eliminate some stereotypes that society still thinking over graphic designers. Comprehend the way to creative mind works, can open a lot of doors in design organizations, like Laboral and academic organizations. This investigation will look for explications about psychological profiles through MBTI indicator, it will analyze attitudes and skills and its relationship with design area. With the purpose of measure designers, and they can know personality’s aspects and compatibility with design areas. Also, design’s organizations can use this investigation to make easy the learning area for graphic design’s students, or role in the designer's work environment.
Campaña publicitaria de difusión sobre los espacios turísticos del cantón Pelileo dirigido a personas con discapacidad auditiva
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-23) Cuadrado Vélez, Jonathan Steeven; Santamaría Aguirre, Jorge Luis
People with hearing disabilities have suffered many problems when it comes to integrating into the hearing society. Some activities use devices such as hearing aids or cochlear implants to improve their hearing and be able to cope with daily activities in a better way, however, many cannot, do not have or do not want to access these resources. To communicate, use sign language, which is the best and largest resource used by deaf people to communicate. In many places, there is very little information accessible to them, as they do not have the necessary resources and strategies for their effective understanding. In Pelileo, there are several tourist sites that do not have resources that can help people with hearing disabilities access these places, which has caused many deaf people to miss out on the experience, services, information, promotions and others that they can offer these sites. This integrating project seeks to make information more accessible for these people, in this case, in the tourism field. The proposal is a dissemination campaign of the tourist spaces of the Pelileo aimed at deaf people carried out through digital media in order to arouse the interest of these people in traveling and the communication process is not incomplete.
La publicidad como herramienta de concientización para erradicar el machismo en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-03-24) Ortiz Luzuriaga, Milena Anahí; Pilamunga Poveda, Efraín Marcelo
Machismo is a set of attitudes and behaviors that unfairly violate the life and dignity of women compared to that of men, this is presented in different surroundings and also variants. Its main characteristic is the degradation of the female gender. This integrating project seeks to make the population of Tungurahua aware of this problem and, in turn, reduce the rates of violence. In the investigation, the different methods and techniques for data collection were applied, obtaining real information, which contributed to the execution of the proposal. Studies by different authors who talk about machismo and neuroadvertising were analyzed and professionals from both fields were also interviewed. The proposal is the advertising campaign "Love does not leave marks", based mainly on neuro-advertising and the creation of advertising pieces that apply it. The concept of the campaign is divided into two, the positive brands and the negative brands of love, so the following campaign is designed to be developed in 3 weeks and correctly report these two types of brands.
Campaña de difusión de los corredores turísticos del cantón Ambato para su posicionamiento a nivel Nacional
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-04-04) Zumbana Moposita, Erick Alexander; Suárez Naranjo, Carlos Sebastián
The present project arises from the need to seek the commercial and tourist reactivation of the Ambato canton, for which the development of a dissemination campaign is proposed that allows the positioning of a tourist product in the national market, seeking with this the increase in the flow of national visitors in the Tourist Corridors of Ambato for which work is done by segmenting internal and external audiences for a joint effort that allows the development of strategies that allow the objectives set to be met, for this traditional and digital marketing campaigns are taken as a reference previously made in the province. This allows the generation of strategies focused on the promotion and dissemination of the coverage area where certain activities are proposed, which are intended to be implemented once the budget item for the execution of the same is approved and designated by the municipal authorities.
El diseño de experiencia de usuario (UX/UI) como apoyo en el aprendizaje de la expresión oral en los niños de 4 a 6 años con trastorno del lenguaje, de la Fundación de Niños Especiales San Miguel (FUNESAMI), Salcedo
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-16) Carrillo Hurtado, Lesly Yajhaira; Fabara Sánchez, Fernando Rodrigo
Nowadays, user experience design is present in homes, schools, and jobs as it has been shown that it can be a great contribution in these areas. That is the reason it is equally important to demonstrate its contribution to the education of children with diverse abilities, especially children with specific language disorders. This research proposes a guide that will allow to generate accessible and complete interfaces so that they can be used with children as teaching aids within the hours of therapy they receive; the elements that best contribute to the guide were identified based on information obtained from experts and analysis of existing material.
Estrategias publicitarias para la difusión de servicios del Comité de Emprendimiento e Innovación Provincial Integral de Tungurahua CEIPIT para el impulso económico de los emprendedores de calzado
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-19) López Mejía, Marcelo Rafael; Pilamunga Poveda, Efraín Marcelo
This project seeks to promote the services offered by the Integral Provincial Entrepreneurship and Innovation Committee of Tungurahua – CEIPIT, focused on the footwear production sector. Using various advertising strategies evidenced in the document In order to meet the objectives set, a series of advertising strategies was carried out, based on the intended audience, with the study of the same through interviews with design, marketing, communication professionals, footwear experts and committee representatives. surveys and field research carried out to entrepreneurs in the footwear production sector. their needs, tastes, preferences and the most used media were determined, in order to, also on the basis of benchmarking of similar entities, as well as of references in footwear. Also thanks to the SWOT And PEST analysis, the best advertising strategies were determined mainly in three stages, an initial expectation that seeks to make known the idea of the campaign, “undertaking with you”. generating intrigue for potential partners to ask for information on the different activities to be carried out; later a stage of launching is established where the courses, workshops and trainings offered by the committee are already promoted.
Diseño editorial como apoyo a la concientización sobre la desnutrición crónica en niños de 0 a 5 años de edad de la parroquia rural de Chantilín de la provincia de Cotopaxi
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-20) Quilumba Chancusig, Michelle Abigail; Ruíz Pérez, Christian Gabriel
This integrative project addresses the problem of the lack of information that exists in rural areas regarding chronic malnutrition, a problem that affects the entire population since the province of Cotopaxi is the rural area with the highest rates of malnutrition. The methodology used is based on the realization of surveys applied to the population of the rural parish of Chantilin in the province of Cotopaxi, in which the deficiencies that the population presents in terms of health can be verified. In the same way, observation cards were made to establish the parameters of the editorial design in the materials already existing at the present time. The proposal has as a starting point the elaboration of an informative pamphlet, the same that will allow to inform more in depth the topic of chronic malnutrition in the area, besides that there is a playful juice for children to begin to educate themselves and to diagnose which are the foods that should be ingested according to their age. It is recommended to develop illustrations that contain the characteristics of the population so that the target audience feels identified with the product, incorporate a solid layout with an appropriate font size and handle colors that appeal to children and attract their attention.
El impacto de la tecnología Blockchain en el Diseño Gráfico para gestionar los derechos de propiedad intelectual de las creaciones digitales de los estudiantes de la Facultad de Diseño y Arquitectura de la Universidad Técnica de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico, 2022-09-21) Bonilla Fiallos, David Alexander; Fabara Sánchez, Fernando Rodrigo
The limited use of new technologies by teachers and the university community are not obstacles to managing the intellectual property rights of students, for this reason the present research project on Graphic Design and Blockchain Technology has been proposed. The investigation arises from the lack of knowledge of this technology and little information material, for this reason a guide was made so that students and professionals can learn about the benefits of Blockchain technology and how it can contribute to graphic design. To carry out this research, information about the subject of study was collected; through a qualitative approach in which viable instruments were developed to obtain pertinent and truthful information: for example, an interview script that was applied to 6 teachers to identify the types of products and digital arts that the students of the career develop and an interview script with an expert in Blockchain technology to describe its operation in relation to the possibilities with the management of intellectual property rights. When obtaining the results, they revealed that the Blockchain technology allows the management of the intellectual property rights of the digital creations of the products and digital arts of the students of the Faculty of Design and Architecture of the Technical University of Ambato. It is concluded that the main benefits of smart contracts using Blockchain technology is to provide greater security and decentralization of the management of intellectual property rights, in this way the characteristics of the chain of blocks are related to the state regulatory bodies of the Ecuador that mentions and validates smart contracts.
Sistema comunicacional para promover el turismo comunitario en la Comunidad Angamarquillo de la parroquia San Bartolomé de Pinllo, provincia Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-22) Chano Tipan, Jonathan Patricio; Fabara Sánchez, Fernando Rodrigo
The project aims to build a communication system for the dissemination of community tourism in the Angamarquillo community belonging to the San Bartolomé de Pinllo Parish, which will help promote tourist attractions such as: agro-tourism, cultural, crafts and the moor. The proposed communication system is aimed at people 18 years of age and older, in general, at the inhabitants of the city of Ambato, because they are those who are closest to the community. For the construction of the communication system, many stages were passed with a qualitative and quantitative approach, due to the fact that surveys were carried out to meet the visiting tourist, interviews and observation focused on the inhabitants of the community to learn about cultural, agricultural, craft and wealth aspects and natural that the place possesses.The PEST and FODA analysis was also carried out, the same one that helped to generate strategies for the final proposal.
Campaña audiovisual como instrumento de apoyo en la prevención de suicidios en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-22) Cantos Olmedo, Santiago Gerardo; Álvarez Lizano, Iván Patricio
In this project, an investigation has been carried out on the possible causes that influence suicide in the province of Tungurahua. For this reason, this province is among the first with the highest suicide rate in the country. In addition, there is an increase in the participation of adolescents in this practice. The problem is studied from a qualitative and quantitative approach, knowing the reality of the adolescent in mental health issues, thus confirming that a campaign is necessary that addresses on prevention and information of this problem; this is complemented by the contribution of experts in the areas of psychology, audiovisuals, and publicity. Additionally, an investigation has been carried out on issues of audiovisual production and publicity.
Estrategias publicitarias como método de prevención y concientización de la desnutrición infantil en la provincia de Tungurahua dirigida a padres adolescentes
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico., 2022-09-22) Guzmán Revelo, Carlos Efrén; Pilamunga Poveda, Efraín Marcelo
Child malnutrition is a problem that compromises the health and survival of a newborn, caused by insufficient intake of necessary nutrients, malnutrition can lead to death depending on the severity of the situation, for this a priority becomes a preconception control that analyzes the nutritional status of the mother and guarantees a healthy pregnancy in which throughout the gestation period it provides optimal nutrition for the baby, at birth, breastfeeding in the first 6 months of life will be vital for provide the newborn with the necessary amounts of fats, water, sugars, vitamins and proteins that are needed for proper development, later giving way to complementary foods that are integrated into the child's diet. Child malnutrition has been present in our country for several years, only in 2021 UNICEF shared that the Ecuadorian territory is located in the second place with the highest number of cases in Latin America and the Caribbean, the growing sexual activity in Minors are taking accelerated steps towards motherhood and fatherhood in adolescents who have disordered eating habits, immaturity and personal, social, economic and labor difficulties. The proposal through digital strategies is a social campaign on social networks since, being a young audience, they are digital natives who spend much of their time consuming diverse content on digital platforms in order to prevent and raise awareness of future cases of child malnutrition. with the contribution of health professionals to provide a better understanding of the care that should be taken before, during and after a pregnancy, whether planned or unplanned.