Comunicación Social

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    Habla serio sexualidad sin misterios y la prevención de embarazos en adolescentes de 15 a 17 años
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Rodríguez Mayorga, Ricardo Giovanni; Jiménez Sánchez, Álvaro
    The Research Graduation analyzes the communication deficiency in the campaign´s communication" speak seriously, sexuality without mysteries" and the pregnancies´ prevention in adolescents from 15 to 17 years old of the Canton Ambato in the Tungurahua Province, consequently that the programs, events, talks, conferences and more prepared activities that they do not have the due reception, since they do not reach the majority of the researched population, it is being necessary to look for the way of attending and participating, since it is a duty and citizen obligation to be active participants. Once the problem has been defined through exploratory research, a poor relationship between parents and children is detected and the theoretical framework is constructed to properly base the variables based on the information gathered from books, brochures, magazines and the internet about Strategic communication with adolescents. Already the methodology was established, surveys were developed as adequate tools for the processing that serve to make the quantitative and qualitative analysis of the data obtained, thus establishing the relevant Conclusions and Recommendations. Based on the research revealed the proposed solution, which includes an update with active communication strategies that will strengthen the intercommunication that must exist in a way that improves the relationship so that there may be mutual support, especially with adolescents so that it is strengthened within the social sphere.
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    El aporte de las productoras de TV en los programas de los canales de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2017-01) Villa Álvarez, Fabián Humberto; Ortega Arcos, Wagner
    The investigation has as topic “THE CONTRIBUTION OF THE PRODUCERS OF TV IN THE PROGRAMS OF THE CHANNELS OF TUNGURAHUA PROVINCE", the topic arises from the need to possess more varied and informative programs of information, since the channels of Ambato's television that nowadays possess newscasters, do not cover with the needs of the province or of the places where his sign comes. The major deficiency that one has seen is that the newscasters more cover news of the public sectors as Ambato's municipality, Provincial Government of Tungurahua, provincial Government, between other public entities that are located in Ambato center and almost they never cover the rest of the province, is because of it that does not know itself to certain science what is what is happening in the rest of entities of the province and but still if one was presenting an event of major interest in someone of eight Tungurahua's remaining cantons. Also one has noticed inside the investigation that the news does not possess major information or sustenance, which represents a weakness to the moment to report on a fact being a mainspring in order that the information is not given in 100 per cent for what the message does not come I complete the citizenship and the authorities. It is for it that has made to itself important that this point there enter the producers of television who contribute with new contents and ideas for the local television and that well if they do it from the Newscaster since these spaces are more loudly with those who count the local channels. The producers of national and international television have a high credibility and quality in his programs that produce it, to this there adds a great human group of professional who has a good knowledge of what is the television and especially what is the production of different television products. For what the contribution of these companies would improve the quality and the content of the local television that to the moment do not possess a definite well programming and between two it divides they might extract a product of well quality, every who contributing his and acquiring new knowledge to present a television that it educates, entertains and report.