Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.PERIODISMO DIGITAL

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    El periodismo digital en los contenidos del noticiero de la Comunidad en Unimax del Cantón Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Tixilema Almendáriz, Alicia Katherine; Jiménez Sánchez, Álvaro
    The present research focuses on analyzing the Digital Journalism in the contents of UNIMAX Tv Community news, due to the fact of the social networks and web platforms are the newest trends most used by citizenship throughout the world because it can communicates and shares information through media in order to get some new audience. Digital Journalism holds from the characteristics obtained from the web like: interactivity, hipertextuality, multimedia, which are digital attributes that allows to keep in touch with citizens. People use internet to get new information and make comments or just for communication; Newscasts of traditional media have added strategies to the virtual platforms and social networks in order to provide quicker information to their audience and even with more extensive coverage. Journalists must know that there are various types of contents on Internet, so that users have a direct link to the media through their work in the web.
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    La mejora del Community Manager en el departamento de prensa del Canal Unimax Televisión de Ambato por medio de estrategias Educomunicacionales
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03) Adame Cardozo, Juan Sebastián; Jiménez Sánchez, Álvaro
    This research focuses on analyzing and determining the correct activity of the Community Manager in the UNIMAX TV press department. As a new journalistic form, the inclusion of digital journalism comes with the growth of new technologies. Encouraging the use of virtual platforms as an economical medium and of greater reach than traditional channels such as the print one, radio and television. But in the course of time the internet changed its possibilities in favor and made possible the interactivity, the hypertextuality and the multimedia contents, increasing the areas and knowledge that the professional in communication must dominate in the digital world and in the case of information related to news Journalists must know that already on internet people are not limited uploading contents just of one type. Therefore, the emergence of new products and the accessibility to citizenship encouraged competitive people to intervene. In this case, the community manager with a web or digital communication view, is responsible for following and even initiating internet activities. Being a direct link with population or users and the company or entity in the network, through their work in this new labor branch.
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    Uso del periodismo digital en las redes sociales Twitter y Facebook, por los estudiantes de Comunicación de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03) Salas Galarza, Juan Carlos; Chicaíza Morales, Miguel Ángel
    The communication process has been transformed with the passing of the years where it has opened new frontiers within the internet, transforming information into digital and automating the processes of dissemination and feedback of content. Social networks Twitter and Facebook provide space where users search for information, engage in conversations, seek entertainment and interact and integrate into a virtual network that allows them greater participation, unlike radio, television or the press, which are traditional media that do not they allow to interact with the environment instantaneously, these are not in danger of disappearing but they must be in constant updating of the technological tools to not lose validity. The social networks Twitter and Facebook offer tools such as Fan page, Hashtag, Tweets and states that offer the possibility of converting users into passive actors and creators of information. In addition, sharing ideas on different platforms is a new way to communicate and disseminate information instantly, massively and free of charge. Digital journalism is a journalistic work in a free and personalized way where you can generate your own content without having to follow a media or editor, there are tools, such as the transmission of multimedia content, that is, audio, video, text, Real-time photography where communication links are increasingly closer. The purpose of making digital journalism is to research, broadcast, and continue to feed the contents on the network, for its mass reach of dissemination and why it has a feedback option that makes communication and users closer. With the implementation of journalism in the social networks Twitter and Facebook by the students of Communication of the Technical University of Ambato will make that the users do not wait for the schedule of the news, otherwise, they receive information of immediate form and relocated, that is to say, for people anywhere on the planet who own the internet and an account on the mentioned social networks. The study problem was delimited taking into account 313 legally enrolled students, from the first to the tenth semester of Communication of the Technical University of Ambato. The survey was used as a research technique that allowed to collect real information that after processing, tabulating and graphing, facilitated the analysis and interpretation of results with the help of the SPSS digital program.