Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.HISTORIA

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    Memoria fotográfica y su relación con la cultura vial contemporánea en Tungurahua
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Martínez Cobo, Ana Paula; Naranjo Gamboa, Byron Orlando
    The present research aims to represent the relevance and necessity of understanding the memory and contemporary change of road culture in Tungurahua. This is crucial for comprehending the history and constructing both collective and individual identity experienced on the streets in both the past and present. I consider the importance of this topic as it is an integral part of our social construction. The primary basis for this research will be the art of photography, given its ability to freeze time in an image and convey emotions. It serves as valuable visual information that allows us to understand our past, capture our present, and narrate it into the future. For this work, through the analysis of photographs, there is an intention to compile a collection of images that narrate the history of the main events that marked a before and after in the province. It will explore how transportation aligns with their realities and how it forms part of their road culture. Through this analysis, the aim is to demonstrate the contemporary evolution of road culture. The main objective of this study is to create a historical compilation that allows for the development of a portfolio containing photographs of the most important events, arranged chronologically up to the present day. This portfolio serves as a visual representation of contemporary change. The proposal is intended to be presented as a contribution to the public and road culture
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    El reality show en Ecuador
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Morocho Belduma, Jorge Adriano; Jiménez Sánchez, Alvaro
    Since its beginnings worldwide, the reality has been widely accepted by the public and in Ecuador, from the year 2001 to 2018, programs continue to be generated with this format, which means that the realities industry came to displace educational programs, novels and comedy based on social report. Now is a time where criticism does not exist, and according to the study that is developed in this text, it is shown that the production of programs with this format increased considerably. Noelle Neumann in his theory of the spiral of silence mentions that these programs multiply by the low costs of production and high profitability. The research is covered in the model of the agenda setting, the culture theory and the framing effect in order to study the behavior and physical aspects as well as the level of eroticism that exists within the realities of the Ecuadorian television. Once the study was completed, it is concluded that within the 26 realities registered in this document not all have the same level of eroticism or permanence in the air. And under these results it is proposed the realization of a handbook of good practices of ethical, ideological and principles of behavior of the participants realities, addressed to the producers of this format.
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    La desinformación de la vida, obra y pensamiento de Vicente León Arguelles , origina perdida de memoria histórica en los estudiantes del establecimiento educativo que lleva su nombre, en el año Lectivo Septiembre 2010 Julio 2011.
    (2012) Toapanta, Marcelo
    Este trabajo trata sobre una existente problemática que conlleva a la reflexión, la desinformación de la vida, obra y pensamiento de Vicente León Argüelles, origina pérdida de memoria histórica en los estudiantes del establecimiento educativo que lleva su nombre, en el año lectivo Septiembre 2010 Julio 2011, donde hemos aplicado las respectivas encuestas a los estudiantes del centro de enseñanza con el fin de corroborar nuestra hipótesis la misma que nos permitió realizar un propuesta que ayude a resolver esta problemática. La desinformación entorno a los hechos, acontecimientos, así como también a los actores dentro de un proceso histórico genera un espacio vacío en el intento por conocer nuestra realidad, y pese a existir esta problemática pues los ecuatorianos poseemos una memoria muy frágil la comunicación de hoy en día permite generar alternativas que refresquen esos episodios, hechos, acontecimientos o personajes históricos que en el lapso del tiempo van perdiendo importancia; y que mejor si los productos y estrategias comunicacionales difundan contenidos que contribuyan a recuperar la memoria de los ecuatorianos llegando así a su concienciación de manera directa.