Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.COMMUNITY MANAGER

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    Community manager: marketing digital de las medianas y grandes empresas de la ciudad de Ambato ecuador en relación con la publicidad en la televisión como medio de comunicación
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Soto Rivera, Erick Israel; Viteri Chávez, Walter Francisco
    The community manager: digital marketing is peoples new daily life, taking in to consideration are current situation with the global pandemic, virtual platforms have become direct participants of communication between people, reason why the ecommerce hasnt only established itself as a strategy in search for optimum results but as a neccesity for all companies through community management which has taken place as such and has kept them standing with continuous economic and comercial developement. We must also take into consideration that digital marketing keeps low costs in comparison to traditional means of communication and reaches almost every corner of the world, which ensures greater effectiveness with respect to the dissemination and positioning of the brand, product or service, which is a great advantage in relation to traditional media. In addition, social networks have gained strength, since society is interconnected and an example of this is Facebook which has come to adopt ecommerce as part of its platform and has been obtaining positive results in this regard. Meaning that social networks have come to influence the purchases and acquisitions of different digital consumers
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    La mejora del Community Manager en el departamento de prensa del Canal Unimax Televisión de Ambato por medio de estrategias Educomunicacionales
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03) Adame Cardozo, Juan Sebastián; Jiménez Sánchez, Álvaro
    This research focuses on analyzing and determining the correct activity of the Community Manager in the UNIMAX TV press department. As a new journalistic form, the inclusion of digital journalism comes with the growth of new technologies. Encouraging the use of virtual platforms as an economical medium and of greater reach than traditional channels such as the print one, radio and television. But in the course of time the internet changed its possibilities in favor and made possible the interactivity, the hypertextuality and the multimedia contents, increasing the areas and knowledge that the professional in communication must dominate in the digital world and in the case of information related to news Journalists must know that already on internet people are not limited uploading contents just of one type. Therefore, the emergence of new products and the accessibility to citizenship encouraged competitive people to intervene. In this case, the community manager with a web or digital communication view, is responsible for following and even initiating internet activities. Being a direct link with population or users and the company or entity in the network, through their work in this new labor branch.