Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
Browse
2 results
Search Results
Item Ley orgánica de comunicación y sexismo publicitario hacia la mujer en la televisión ecuatoriana(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-11) Villacís Aldaz, Evelyn Gissela; Gamboa Orozco, LuisThis thesis consists of an analysis and study of the Law of Communication and its compliance based exclusively on sexism towards women in the advertising of our country. The central objective is to demonstrate whether the Organic Law on Communication in advertising transmitted by Ecuadorian television with respect to women is being violated, and through the results obtained to provide relevant research information in order to contribute through the present, citizen participation and critical awareness, based on respect for human dignity, as is the case with the dissemination of audiovisual content, specifically advertising, which has allowed access to sometimes unrealistic, inadequate and superficial information, assuming sexist tendencies, which show and strengthen the image of a woman with characteristics that do not necessarily correspond to the reality of most women and above all assuming roles of little political, economic and educational value. To achieve the above, information was collected based on a sample of convenience, because seven main channels were chosen that are broadcast at the national level, without difficulty, because the spots broadcast on television Ecuadorian have been recorded in a systematic way according to a specific schedule and day for each channel. After mentioning this, the samples of the seven television channels were Ecuavisa, RTS, TC televisión, Teleamazonas, Ecuador TV, Canal Uno, Gamavisión, Ecuador's main channels. In this part of the research, after conducting the study of the spots of the channels selected for the collection of information material and personal selection by the character that follows this research, according to the results obtained, the spots advertising have a notorious sexist tendency. Therefore, the breach of the Organic Law of Communication is evident, specifically with articles concerning the laws of gender-based violence and advertising sexism. It is recommended to make a decalogue of good practices for non-sexist advertising, creating a guide and suggestion that seeks to raise awareness about the impact that mass messages can have on societyItem El aporte de las productoras de TV en los programas de los canales de la Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2017-01) Villa Álvarez, Fabián Humberto; Ortega Arcos, WagnerThe investigation has as topic “THE CONTRIBUTION OF THE PRODUCERS OF TV IN THE PROGRAMS OF THE CHANNELS OF TUNGURAHUA PROVINCE", the topic arises from the need to possess more varied and informative programs of information, since the channels of Ambato's television that nowadays possess newscasters, do not cover with the needs of the province or of the places where his sign comes. The major deficiency that one has seen is that the newscasters more cover news of the public sectors as Ambato's municipality, Provincial Government of Tungurahua, provincial Government, between other public entities that are located in Ambato center and almost they never cover the rest of the province, is because of it that does not know itself to certain science what is what is happening in the rest of entities of the province and but still if one was presenting an event of major interest in someone of eight Tungurahua's remaining cantons. Also one has noticed inside the investigation that the news does not possess major information or sustenance, which represents a weakness to the moment to report on a fact being a mainspring in order that the information is not given in 100 per cent for what the message does not come I complete the citizenship and the authorities. It is for it that has made to itself important that this point there enter the producers of television who contribute with new contents and ideas for the local television and that well if they do it from the Newscaster since these spaces are more loudly with those who count the local channels. The producers of national and international television have a high credibility and quality in his programs that produce it, to this there adds a great human group of professional who has a good knowledge of what is the television and especially what is the production of different television products. For what the contribution of these companies would improve the quality and the content of the local television that to the moment do not possess a definite well programming and between two it divides they might extract a product of well quality, every who contributing his and acquiring new knowledge to present a television that it educates, entertains and report.