Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

Browse

Filters

2023 - 20242

Settings

Has files: YesSubject: search.filters.subject.SUPERHÉROES

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Estéticas e ideologías en los cómics de Superman. The new ideal of the American way of life
    (2024-08) Ortiz Vaca, Eduardo Mateo; Brito Alvarado, Leonardo Xavier
    Superhero stories told in comic books have had a great cultural and social impact, monopolizing the entertainment and show business industries such as comics, movies and television. The narrative genre of superheroes refers to a set of stories focused on ethical and moral values, so that people can reflect themselves as part of a society. The main objective of this research is to identify an ideological perspective in Superman comics, which is used to manipulate and alter the thoughts of readers, thus creating ideals about a lifestyle that can only be achieved in the United States. For this, the comics were segmented into four fundamental contexts: the beginnings of Superman, the Second World War, the Cold War and a contemporary era, four important moments to understand how capitalism is transmitted to the world through these narratives, and how they take advantage of world events to transmit their ideology and culture. Therefore, it is necessary to understand the importance of Superman and his stories in these historical contexts, because comics have been an important tool for power to persuade people's thoughts in its favor. It all starts from a debate about American capitalism and how it exposes itself to the world through entertainment, sharing with comic book readers the values, culture, and the stigma of the American capitalism
  • No Thumbnail Available
    Item
    Metamorfosis del Superhéroe: Batman. Análisis narrativo audiovisual de las películas “El Caballero Oscuro
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Duchi Otorongo, Christian Leonardo; Viteri Torres, Walter Francisco
    The central point of this research is to present the audiovisual narratives of the character Batman as a source of teaching for the audience on issues that are found in everyday life and that they tend to evolve over time. Therefore, this thesis shows a comparison between the superhero movies: Batman: The Movie (1966), Batman (1989) and Christopher Nolan's trilogy (2005-2012), all part of the world of DC Entertainment belonging to the United States. At the same time, it exposes the debate on the ideological and political discourse that is created around the films with respect to the social, economic, military, cultural and political issues that American society is going through in each of the eras. It also contemplates a brief description of the main characters, detailing their physical features, psychological aspects, existing changes, and the role they play in each installment, to perform a discourse analysis based on the Teun Van Dijk and Patrick Charaudeau theory of the most important scenes of the three films, in which we try to highlight the changes that are raised in each production. With the results obtained, it was possible to reflect how these films created a new way of looking at superhero cinema, in which more realistic or critical narratives about the contemporary world can be shown.