Comunicación Social
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Item Percepción de los usuarios sobre la producción audiovisual en la cuenta de Facebook de la Radio Tv de La Casa de La Cultura Núcleo de Tungurahua(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Fonseca Rojas, Tamara Nicole; Vayas Ruiz, Eliza CarolinaThe evolution of technology has brought with it variations in the handling of information, therefore, the traditional media have been forced to move to other platforms for the dissemination of information and to remain relevant to society. The approach addressed in the research is directed to how an audiovisual production is carried out and applied, which is fully digital and made in a digital era in which its audience is much wider and can reach a larger diffusion to society. This research began in July 2023, "Perception of users on the audiovisual production in the Facebook account of the radio TV of the Casa de la Cultura Núcleo de Tungurahua". Through the hypothesis, a survey using a Likert scale for the followers of the Facebook page of the account of La radio Tv de la Casa De la Cultura Núcleo de Tungurahua was carried out in order to analyze and investigate the perception of the users through a quantitative methodItem El aporte de las productoras de TV en los programas de los canales de la Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2017-01) Villa Álvarez, Fabián Humberto; Ortega Arcos, WagnerThe investigation has as topic “THE CONTRIBUTION OF THE PRODUCERS OF TV IN THE PROGRAMS OF THE CHANNELS OF TUNGURAHUA PROVINCE", the topic arises from the need to possess more varied and informative programs of information, since the channels of Ambato's television that nowadays possess newscasters, do not cover with the needs of the province or of the places where his sign comes. The major deficiency that one has seen is that the newscasters more cover news of the public sectors as Ambato's municipality, Provincial Government of Tungurahua, provincial Government, between other public entities that are located in Ambato center and almost they never cover the rest of the province, is because of it that does not know itself to certain science what is what is happening in the rest of entities of the province and but still if one was presenting an event of major interest in someone of eight Tungurahua's remaining cantons. Also one has noticed inside the investigation that the news does not possess major information or sustenance, which represents a weakness to the moment to report on a fact being a mainspring in order that the information is not given in 100 per cent for what the message does not come I complete the citizenship and the authorities. It is for it that has made to itself important that this point there enter the producers of television who contribute with new contents and ideas for the local television and that well if they do it from the Newscaster since these spaces are more loudly with those who count the local channels. The producers of national and international television have a high credibility and quality in his programs that produce it, to this there adds a great human group of professional who has a good knowledge of what is the television and especially what is the production of different television products. For what the contribution of these companies would improve the quality and the content of the local television that to the moment do not possess a definite well programming and between two it divides they might extract a product of well quality, every who contributing his and acquiring new knowledge to present a television that it educates, entertains and report.