Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item La educomunicación y las redes sociales en la carrera de Comunicación Social en la Universidad Tecnica de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Mora Hernández, Geovanny Mauricio; Naranjo Gamboa, Byron OrlandoThe educommunication thanks to its theoretical-practical nature has been very useful to facilitate the processes of teaching learning in formal education at all levels, in conjunction with the use of the media for the transmission of educational content is well received by The different publics, mostly by the university community that motivated by learning a little more every day find in the educommunication the techniques and processes necessary to complement their training. With the easy access to the internet and web 2.0 tools, the education sector was able to transform itself using digital techniques that facilitate the participation of students with their peers, as well as to implement virtual workspaces that go beyond the classrooms of an educational institution , Facilitating the exchange of knowledge and contents that improve the quality of teaching and learning of educational institutions. The social networks, thanks to its popularity and its great influence in the real world of its users play an important role when offering virtual spaces dedicated to educational subjects, for that reason this research gives us two aspects, the first about which Is the criterion of the university community to use social networks, specifically YouTube as an appropriate platform to generate educational content, and the second of which is the interest of the students themselves who generate such content, becoming the protagonists of a critical education -reflexive and analyzed from his point of view in complement with the formal education of the university.Item La Educomunicación y su impacto en la audiencia de radio La Voz del Santuario en el Cantón Baños de Agua Santa(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Culqui Vega, Luis Fernando; Naranjo Gamboa, Byron OrlandoEdu-communication has constituted a new paradigm in the radial diffusion that the programming of the radial stations has initiated a diffusion of subjects of social interest that benefit the listeners and therefore to make the participation of the same during the radial programming. From the dawn of information technology and communication access to world-class information by the accessible tornado and the effort of the media have achieved a communication system that meet the expectations of listeners, Through the dissemination of informative, educational and cultural content. This is why the main objective of the research is identified and the programming of the Voice of the Sanctuary Radio is structured with education for its audience. Therefore, through a survey of the inhabitants of the Canton Baños de Agua Santa analyzed the opinion of the audience on the importance of the dissemination of educational-communicative and recreational contents. Subsequent to the analysis made the results of a knowledge that the audience of the Voice of the Sanctuary Voice considered that it is necessary to plan better spaces of interviews and opinion for the audience; What can I say in a better way? On the other hand, the contents are transmitted to the radio of the radio station, they allow an interaction with the participation of the listeners in each one of the schedules.