Browsing by Author "Villacrés Acosta, Luis Santiago"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Facebook Live y su aplicación en los programas deportivos de las radios de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Villacrés Acosta, Luis Santiago; Naranjo Gamboa, Byron Orlando
    The purpose of this study is to analyze the application of the Facebook Live tool in the sports programming of Ambato radios, analyzing the benefits and harms of new technological tools when disseminating information. People who consume sports information begin to choose to receive information by other means, and now the internet is gaining momentum to know news quickly, there are several social networks that help the information have more scope and one of them is Facebook the most used application worldwide that has the option to broadcast live important events from your personal profile or page to your followers. During the investigative process, the use and benefits of Facebook live in the sports radios of the city of Ambato were unknown, deepening the simple fact of being able to transmit only using a cell phone but handling more technological tools that lead to produce quality products that satisfy the receiver with a crisp signal and great sound quality. The technology allows to reach more people in the world with sports information, breaking limits imposed by Modulated Frequency (FM) or Amplitude Modulated (AM). Transmit on Facebook Live allows users to use the social network Facebook where they can share the video live or simply send direct messages to be able to intervene in the transmission with positive or negative opinions that will be accepted by the people who are generating the information and becoming in a feedback. The tendency to use new tools of diffusion in the traditional means of communication are important in the moment to make known its informative products, the possibility of accompanying with images a radial sports transmission, has been accepted by the society to know that they simply need a network of internet and a Facebook account to know about the local and international events in the world of sports, adding institutional brands and advertising so that the receivers look and identify with the radio media.