Browsing by Author "Vera Yauli, Christian Javier"

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Entre la esperanza y el olvido: una proyección audiovisual al turismo rural de Pucará grande
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Vera Yauli, Christian Javier; Herdoíza Mancheno, Franklin Germánico
In charge of carrying out strategies that improve the quality of life of a society, communication for development and social change has been the central axis of the investigation, thought as a possibility of weaving and applying processes that project a favorable development for vulnerable spaces, in this case, together with the area of audiovisual production, communication for development has been in charge of creating a documentary piece that promotes rural tourism in the Pucará Grande community, a product that will serve as a catalyst of development for those who conform and are in charge of maintaining a stable quality of life within the community. Through representation modalities and production stages, it was possible to create a product, a documentary video that shows how important these spaces are for the protagonist community, city and province. In addition, thanks to the contribution of its own people, the argumentative line of the documentary and the elements found in the route led to the fulfillment of working as a communication strategy that helps; to promote this type of tourism, as well as the creation of more products of this category and strategies focused on other areas of human development. Therefore, being a representative source for the Pucará Grande community and considering that the product has the necessary elements to capture the attention of people directly or indirectly, it has sufficient requirements to generate that mobility that generates the intention to visit this community, boosting the economy of the parish and more specifically of the local community.