Browsing by Author "Vera Palacios, Ángel Isaías"

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    La comunicación visual en la movilidad dentro de las diferentes áreas de la empresa Blanco y Negro Clothing
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-12) Vera Palacios, Ángel Isaías; Cabrera Yaguana, Diego René
    This paper is a bibliographic research - documentary and field on the communication aspects of the company White and Black Clothing that is linked to the welfare of internal and external audiences thereof, from which an analysis was performed on the factors involved in disinformation, orientation and location of the different areas of the company. The research project poses a real and objective problems that will provide a better development of the company White and Black Clothing both internally and externally, which is of great interest as well that has not been carried out an investigation to the same subject, which provides that the project is innovative and this will support the organization of the company and its growth in standards of competitiveness, providing a better service for its customers that will be the direct beneficiaries. Thus, the research includes a framework in which the context, environment and history of the company, both internal communication and mobility of workers is observed, as well as a theoretical framework will be defined each these concepts based on fundamentals supported where will contact with employees and customers of the same, which provide the most relevant information about the communication system that allows mobility within the company, which worries users.