Browsing by Author "Vega Gamboa, Jessica Yesenia"

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    La comunicación institucional y la imagen corporativa del Gobierno Autónomo Descentralizado Parroquial Augusto Nicolás Martínez
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Vega Gamboa, Jessica Yesenia; Ortega Arcos, Wagner
    This research presents and analyzes the institutional communication and the corporate image of the Autonomous Decentralized Parochial Government Augusto Nicolás Martinez, with the intention of achieving greater profitability and scope of the objectives in the organization, since institutional communication has become a tool viable to optimize performance, given that its purpose is to integrate into the institution innovative elements that place the organization in a clear situation of competitive advantage. In addition, in the present work a literature, field and action research is employed, as well as using a data collection plan; where, the investigation techniques are the interview and survey, the same ones that were applied to the authorities and residents; obtaining as a result the importance of developing an optimal institutional communication, so that the corporate image of the GAD improves remarkably. Also, the development of an academic article has been taken into consideration, in which the relevant factors that must be taken into account are exposed so that the institutional communication, in any of the organization, favors the value formation process corporate, in the same way that gives a broad and dizzying vision of those who work; in a way that leads to the progress of the institution.