Browsing by Author "Valencia Toapanta, María Gabriela"

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    E-commerce y su impacto en el desarrollo económico de las pequeñas y medianas empresas de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Dirección de Posgrado, 2016-05) Valencia Toapanta, María Gabriela; DT - Naranjo Santamaría, Joselito Ricardo
    Currently the e-commerce has continually evolved as business environment has become more demanding with regard to customer needs, which entails companies to be at the forefront of technology in order to support their defined business strategies. The research reveals that many perceptual factors that can motivate companies to enter in the world of online business can be found. According to the study performed by García López (2015), which contrasts the turnover of electronic commerce with the turnover of retail trade, there is an advantage in the growth trend for the Internet business since during the Spanish from 2007 electronic commerce had continually rising while the retail business returned to its growth path after two years. In the province of Tungurahua, SMEs could use e-commerce as a tool to strengthen its sales. For this purpose, this research aims to obtain information on xv the reasons why e-commerce has not been applied as a tool to improve sales in SMEs from the province of Tungurahua; likewise the effect of the non-application on the economic development. The results were obtained by collecting data from a survey of twenty questions to entrepreneurs of SMEs and concluded that for economic development is necessary for companies to remain in constant innovation, which today is reflected in the Internet business. Also, this study aims to obtain the degree of knowledge of entrepreneurs on electronic commerce, their criteria regarding the effect it has on the economic development of the Province of Tungurahua, experiences gained by shopping online and using networks social. In addition, it seeks to get information about businesses that want to take on the challenge of Internet sales and seeks also to know the views of a possible implementation of e-commerce in SMEs of the province, providing them with the necessary options for its realization. Finally, this paper aims to demonstrate the existence of a potential market at a provincial and national level, so that SMEs from the province of Tungurahua include e-commerce in their business, as it will increase income, upgrade their systems computer and add payment methods to cancel the good and / or service provided to the customer, thereby it will permit to promote their products through search engines, websites and social networks.
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    Las seguridades informáticas y su incidencia en el sistema de información de la Cooperativa de Ahorro y Crédito Educadores de Tungurahua en el año 2010
    (2011) Valencia Toapanta, María Gabriela
    El trabajo de investigación se trata en realizar una auditoría a las seguridades informáticas de los ambientes automatizados de la Cooperativa de Ahorro y Crédito Educadores de Tungurahua de la ciudad de Ambato en el año 2010. Con la finalidad de controlar y analizar las actividades relacionadas a mantener y garantizar la integridad física y lógica de los recursos implicados en la función informática, así como el resguardo de los activos de tecnología de la institución. El estudio se lo realizó ya que existían inconsistencias a lo que respecta al manejo que de los activos de tecnología por parte del usuario.