Browsing by Author "Valdospin Bonilla, Anderson Josué"

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Branding digital como estrategia competitiva para generar reconocimiento de marcas nacionales.
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Valdospin Bonilla, Anderson Josué; Fabara Sánchez, Fernando Rodrigo
The present investigation is applied and directed towards the province of Tungurahua, in the document the current situation on the development of the national marks can be evidenced. It also demonstrates the effectiveness of the digital branding strategy that serves as a contribution to design, for the development of a strategic advertising plan, which is applied correctly, which are of vital importance for the recognition of national brands. The development of research in this work has been chosen and executed meticulously, according to the identification of various needs that could be obtained through previous research, one of the most important is the ignorance of national brands by users. The result obtained through this project, allows to provide to the field of graphic design, different possibilities of application of tools such as digital branding in digital communication channels, as this represents the use of new digital tools and which are currently in full swing. Through the implementation of tools in digital media, Ecuadorian companies can cover more field at a national level and not only delimit small sectors of a specific city. Similarly, it was possible to define certain communication needs, related to the management of social networks by certain national brands, such as the deficit in updating the information of these platforms, so it is necessary to train those in charge of the communication area and advertising.