Browsing by Author "Unaucho Guala, Deysi Jazmina"

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    Creación de la nueva línea de bóxer en tela ecológica de la Empresa Textil “D´Christian-Maryuri”, de la Ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-07) Unaucho Guala, Deysi Jazmina; Miranda López, Rodrigo Fernando
    "D'Christian-Maryuri" is a textile company dedicated to the manufacture of underwear for men, women, boys and girls, in all sizes, has been on the market for 10 years offering quality products. This project was born in order to take care of the skin of all the men since we need clothes according to our skin 100% biodegradable, and wealso contribute for the care of the environment, to be able to recycle this product we can realize it by burial or incineration which is positive For the enviroment. The results obtained from a survey of 399 men, who stated that they bought the product of this entrepreneurship project, indicates that the market is large enough to be commercialized. With this information, we show that the company has both direct and indirect machinery and labor, We have a break even point which gives us earnings, the estimated useful life of the project is 1 year and 11 months, the company currently has a mortgage loan that was acquired for the manufacture of the product. That is why it is recommended to make a boxer in ecological cloth especially for men with skin problems, and also we fulfill our obligation, which is to take care of the environment, and also the garment brings different benefits to the skin as not causing irritations, take care The skin, features a soft, comfortable, light texture, molds the figure.