Browsing by Author "Ulloa Fonseca, Pablo Fernando"

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    La percepción de los usuarios sobre la imagen corporativa en redes sociales de la Empresa Eléctrica Ambato Regional Centro Norte S.A
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Ulloa Fonseca, Pablo Fernando; Naranjo Gamboa, Byron Orlando
    The research called “La percepción de los usuarios sobre la imagen corporativa en redes sociales de la Empresa Eléctrica Ambato Regional Centro Norte S.A.” We sought to know the opinion of the followers and the Institutional Communication team of the Empresa Eléctrica Regional Centro Norte S.A, with the objective of identifying the perceptions that the followers have of the corporate image according to the content uploaded to the social networks of the Empresa Eléctrica Ambato Regional Centro Norte S.A. For this purpose, quantitative and qualitative methodology was used. For this purpose, a survey was used as a data collection method for a sample of 379 respondents, and an interview with the Institutional Communication team was also used. It was concluded that the perception of users who are on social networks is good on the Facebook social network and currently has a good presence, although it is recommended that you also adapt the content to increase perceptions on social networks such as Instagram, YouTube, and X