Browsing by Author "Taco Tenorio, Blanca Fabiola"

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    La publicidad y su relación en la preservación de las fiestas tradicionales del Inti Raymi en la ciudad de Salcedo
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2017-12) Taco Tenorio, Blanca Fabiola; Nájera Galeas, Carlos Enrique
    The present work of research is oriented to carry out the study of the ancestral Festival of the Inti Raymi (Fiesta del Sol) that takes place in the city of San Miguel de Salcedo, in order to make known the value and meaning that is put During the festive process. At the moment, the devaluation of this type of traditions has become very evident, reason why it is necessary to propose actions that help to preserve and to rescue its importance. In order to validate and propose the adequate implementation of the objective outlined in the project, research methods based on cultural observation were applied; Photographs, video recordings, repository of the Canton Salcedo municipal library, as well as instruments such as interviews and surveys of Canton Salcedo residents, which quantified the level of knowledge, acceptance and participation of the local population yielded results for the interpretation And analysis of data, being favorable to determine the importance of the present project. Nowadays, advertising has been part of daily life, and has become a cultural and economic canvas in society, acting on the attention, perception, understanding, memory, habits and beliefs of man, capable of showing the Reality in a persuasive way. Therefore, the proposal developed is an audiovisual product oriented to the rescue and valorization of the festive tradition in the Canton Salcedo, allowing the population to have full knowledge of the meaning and cultural value, making it develop the sense of belonging, a strengthened collective memory whose Preservation and development are essential to be shown at national and international level.