Browsing by Author "Sánchez Guncay, Magerly Zuley"

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    Toma de instalaciones del canal TC en el 2024: Opinión pública en su página oficial de Facebook y tratamiento informativo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Sánchez Guncay, Magerly Zuley; Proaño Zurita, Jenny de los Ángeles
    On January 9, 2024, a significant event shook the news scene in the country: the takeover of the facilities of the TC television channel. This event generated a polarization of opinions among citizens, who expressed their reactions and points of view in the publications shared by said channel on its official Facebook page. As a result of this attack, new topics of news interest emerged, which were not only limited to the coverage of the attack, but also included a series of related political, social and security issues. The TC channel, as a means of communication, became the epicenter of an intense debate in which its followers interacted in various ways. This phenomenon on social networks is presented as an ideal context to analyze the information treatment that the channel carries out through its publications, as well as the way in which users participate in the public conversation. In this sense, the present research focuses on studying two key variables: public opinion and information treatment. Both are essential to understand the interaction of users with the content disseminated on the official Facebook page of the TC channel. Using a qualitative methodology complemented by a quantitative approach, analysis matrices were established for the communication products disseminated, as well as for the comments with the greatest number of reactions. These tools made it possible to identify the strategies used by the media to disseminate the news on the social network and, in turn, provided insight into the importance and the diverse perspectives generated among users. It is concluded that the impact of each news item varied according to the format of the communication products, since some generated greater interaction than others. Likewise, it was observed how Internet users expressed their opinions in the comments, reflecting the diversity of perspectives around the topic.