Browsing by Author "Romo Muñoz, Ricardo Patricio"

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    El Rap como manifestación cultural y su difusión en radio Turbo 93.3 FM medio local de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Romo Muñoz, Ricardo Patricio; Barrios Mesa, Reinier
    The objective of this research is to analyze the relationship between the study variables Rap and Diffusion. The present investigation was carried out to study subjects directly linked to Ambato’s Rap, in order to define communication strategies that would guarantee its diffusion in Radio Turbo 93.3 FM local medium of the city of Ambato. This research is based on legal, philosophical or other aspects. The statistical contribution through the collection of information suggests the ways in which this research should be used in the face of the different threats and weaknesses that may arise during the course of the investigation. The exercise of the opportunities presented by the analysis and interpretation of results, proposes to land on the mainland and give a coherent response to the work, through concrete, accessible and reliable solutions, allowing both access and cultural action of the population studied. For this, a research was carried out with an ethical approach and based on a structured methodology, oriented to the verification of the hypothesis which shows that the Rap as a cultural manifestation affects its diffusion in Radio Turbo 93.3 FM, this was demonstrated by the data Real statistics obtained in the collection technique and the method of statistical verification.