Browsing by Author "Romero Núñez, Tannia Gabriela"

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    El crecimiento sostenido de los medios de comunicación en escenarios económicos decrecientes; caso Identidad Radio Cultural
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-03) Romero Núñez, Tannia Gabriela; Moreno Gavilanes, Kléver Armando
    Cultural Radio Identity is a public company and since the year 2012 the Provincial Council approves and publishes the ordinance for its operation. Your organization is managed by a board of directors, management, administrative and control units, is governed by the laws of the public enterprises and the Communications Act, with the commitment to human development, high technology and management model of participatory and inclusive. The present research work focuses on promoting the sustained growth of the medium, with the aim of generating economic stability of the public media which are constituted through the Organic Law of Public Companies, for their development in declining economic scenarios. The data generated by the research through an in-depth interview, show that there is compliance with the law on national and cultural products, however, shows a decline in the plant personnel, and independent producers on the airwaves, which corroborates that there are economic changes from a few years ago. So, the proposal of the research project seeks to implement a model of media management through an interrelationship between the three main axes for the construction of processes that allow the growth of means of communication.