Browsing by Author "Rodríguez García, Mercedes Vanessa 1600694705"

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    El Comercio electrónico y la captación de Clientes de la operadora turística Endless Expeditions de la ciudad de Quito.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Rodríguez García, Mercedes Vanessa 1600694705; Medina Chicaiza, Ricardo Patricio 1802333276
    Endless Expeditions Tour Operator is aimed at helping hotels, inns to increase tourism to benefit the business in the tourist market has nine years dedicated to providing tourist services. Currently, the quality of services and facilitating access to them is crucial for the emergence of enterprises, the main objective is to meet customer requirements and ensure that all processes of the organization contribute to meet your needs. To directly identify the problem with the company, we proceed to a study by which the important tools that contribute to the solution is known, once done we see the prospects of the population under study, required to include a media strategy today, given that today the most widely used medium is the Internet not only for the speed and effectiveness of the resources but also optimizes and generates advantages and benefits to the market that is constantly changing. The development of a Manual of Policies and Procedures Electronic Commerce as a proposal, creates an advantage in terms of the internal organization of the company as well processes of both client and staff are listed in order that the company has a substantial tool for the treatment and solution.