Browsing by Author "Peña Acosta, Diana Elizabeth 1804564183"

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    La Gestión de la cadena de proveedores y su relación con la Competitividad en la empresa Palacio del Auto Exclusividad en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-07) Peña Acosta, Diana Elizabeth 1804564183; Cepeda Luna, Ramiro Enrique 1801987247
    This paper deals with the management of the supply chain and its relation to the competitiveness of the company "Auto Palace Exclusivity"; through field investigation determined that the manager of the company, unaware management strategies on management of the supply chain, which generated a low competition with new businesses that offer innovative, unique products at low prices and guaranteed amount in short time with quality. For this reason, it was necessary to identify what the current process to analyze the causes that affect competitiveness in the company, through the modality of field through the survey technique for gathering information from 272 people who were the size sample of the population was reached study objectives outlined. In conclusion it was found that the process of managing the supply chain of Auto Palace Exclusivity is proper because the owner supply manager performs according to the needs and he is responsible for transporting their own. In addition it was determined that the causes affecting competitiveness is not available variety, quantity and quality of goods according to the requirements of customers for both management of the supply chain is designed to increase competitiveness and raise satisfaction Model customer by 4C's. This model consists of the concepts of trust, commitment, communication and collaboration; It involves a cultural change within the organization, which is critical to the competitiveness and stay on the market.