Browsing by Author "Paredes Parra, Gabriela Anabel"

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    El Packaging en la consolidación de identidad cultural de las bebidas ancestrales de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Paredes Parra, Gabriela Anabel; Jordán Yanchatuña, Diego Ismael
    The ancestral knowledge is a theme that has been fading through the ages, the ancestral drinks of the city of Ambato, is those that have suffered this problem. Therefore, the following research has been proposed to help in the consolidation of the cultural identity of the ancestral drinks. Through the development of a packaging design suitable for this type of drinks is to solve this problem. In the research, a methodology was developed with a mixed approach that links quantitative and qualitative data so that, with the help of the population being studied and that is a beneficiary and of the expert professionals in their area, the characteristics and properties of a packaging that consolidates the cultural identity of the 10 ancestral drinks analyzed and detailed as their ingredients, preparation and data relevant to the culture and then used as inspiration elements for the proposed prototype since it is based on the Panzaleo culture that one of the roots of the city of Ambato; rescuing their pitchers and clay pots with characteristics and unique shapes that many people of the current generations are unaware of.