Browsing by Author "Pérez Valencia, Gerardo"

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    La pasión de la lujuria; análisis semiótico de un burdel
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Pérez Valencia, Gerardo; Brito Alvarado, Xavier
    The present investigation entitled “THE PASSION OF LUST; SEMIOTIC ANALYSIS OF A BROTHEL” begins with a bibliographical reading focused on the history, the political and ethical debates of prostitution, the feminist vision, the patriarchal hegemonic story, the anthropology of the body, the great economic figures generated by the sex industry and the story of a semiotic analysis of a whore are present. The methodology used is based on an ethnographic approach whose purpose is focused on reflecting on the semiotic strategies used by the establishment in its audiovisual dimension, in addition to this, identifying the possible relationships that are established between them, with the purpose of revealing the Persuasion works to men about sexual services. This thesis branches into: Chapter I, theoretical framework, aimed at consolidating the proposal with different theories of authors who have approached prostitution from different positions. Chapter II, methodology, where the strategy with which it is going to work to achieve the objective of the investigation is reflected. Chapter III, analysis of results, which projects the development and result of the methodological strategy, together with a verification of the hypotheses; and finally. Chapter IV, where the conclusions obtained at the end of the investigation are exposed.