Browsing by Author "Moreta Valdivieso, Jefferson Andrés"

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    En Pocas Palabras: las estrategias educomunicativas para la construcción de la cultura científica
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Moreta Valdivieso, Jefferson Andrés; Vayas Ruiz, Eliza Carolina
    In Few Words – Kurzgesagt is a YouTube channel that, through illustrations, audiovisual content and graphic representations, educates in an innovative, attractive and entertaining way, by using supposed catastrophic scenarios of humanity to capture the attention of young users. and introduce reflection and self-awareness to care for natural resources. In this research work, the use of educommunicative strategies for the creation of scientific culture is explored; for this purpose, the main videos with scientific content that contribute to the cognitive development of individuals have been taken. This is how, in the development of the methodology, work was done with two focus groups; control group (students who did not watch the videos) and experimental group (students who watched the audiovisual content), to subsequently, through a knowledge measurement scale, statistically decipher whether or not there was a significant change in the application of the educational strategy. reacting positively, which is why the methodological model used supported by the Mann-Whitney U test is considered valid