Browsing by Author "Moreno Mejía, Galo Rubén"

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Análisis de los integrantes sensibles de la identidad para promocionar el Comité de Turismo de Tungurahua
(Universidad Técnica de Ambato, 2015) Moreno Mejía, Galo Rubén; Ruiz Pérez, Christian
The Tourism Strategy was designed in 2008 by several actors and institutional representatives from the public and private sector of the nine counties of Tungurahua, is a priority policy whose purpose lies in working for the economic, productive and tourism development in the province. To give attention to everything planned and ensure compliance, the Tourism Committee, a body which coordinates in a participatory manner proposals generated within the Strategy, the Committee has been operating for nearly seven years, time in which their performance as a coordinating body has been remarkable, and it’s considering that the management that the management carried out has been successful, despite this, the image of the Committee is not perceived as a whole by their public and private audiences, due to the entity only promote the tourist image of the province and its image as such has been in the background. To know the perception level of the image of the Tourism Committee, first is necessary to analyze their identity and sensitive member of the body, to fulfill the purpose, this research is quantitative and qualitative, applying tools such as inquiry, focus group, interviews and observations, which allow us know in detail the opinion of the audiences, with respect to the values and attributes that the entity has, once completion of the investigation had been completed, three phases are complemented to resolve the identified problem: redesign the Graphic Identity, develop the Corporate Identity Manual; this one includes Corporate Branding strategies through various actions aimed at internal and external public of the entity.