Browsing by Author "Moposita Llamuca, Jessica Estefania"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Bloggers de moda como influencers: Un análisis a influencers ecuatorianos
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-02) Moposita Llamuca, Jessica Estefania; Suárez Abril, Santiago Eduardo
    Social networks and technological progress have transformed the fashion system, generating new channels of dissemination and new social actors within it. In the same way, the behavior of the consumer has been restructured, now we are talking about a digital consumer, who through the networks can access different sources of information at the same time. Digital consumers can learn about fashion issues quickly and efficiently, can buy products, learn about brands, events and trends through social networks, blogs and other websites. This research work focuses its study on national and international fashion bloggers, in order to know their way of working, level of influence and style they handle. To identify the new strategies that are used in digital fashion, as well as to know the profile of the national consumer through the analysis of their referents fashion bloggers or influencers The analysis of the personal profile will allow the designer to know and identify the tastes and aesthetic preferences that the national user possesses, that is, the profile of the user will be determined, by means of a reference that handles a style with which he / she feels identified. From the design perspective it is necessary to conduct a market study to know the needs of our target audience and propose products or designs that meet these needs. To provide an effective solution to the research problem, we propose a fashion collection designed on the basis of the style of an Ecuadorian fashion blogger, to reach its subscribers effectively. This will also apply to the strategy of spreading your own brand, through the Instagram social network and the social networks of the blogger with whom you worked.