Browsing by Author "Mejía Pinto, Danilo Alejandro"

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    El culto al cuerpo y la opinión pública: caso del Influencer The Yitan
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Mejía Pinto, Danilo Alejandro; Proaño Zurita, Jenny de los Ángeles
    This research work focuses on The cult of the body and public opinion: case of the influencer The Titan. This research starts from the search for information on the two variables to be treated. The same that are objects of primary study for the development of this work. In this way, research is carried out whose primary objective is to establish the impact that body worship has on public opinion through the study of the content of the YouTube channel of the Influencer The Titan. The methodology that frames this research is quantitative, the same that allows the analysis and interpretation of the results obtained. Using as a means of collecting numerical data, the application of a Likert scale, which consists of 12 items, which measure the degree of agreement and disagreement of the people who view the videos of the youtuber The Titan, in turn was carried out the analysis of the content of the youtuber videos, for this analysis we proceeded to collect data through a questionnaire of 10 questions for the 2 videos, which are focused on measuring the degree of interaction, satisfaction and disgust shown by the followers of The Titan through their comments. Demonstrating that the cult of the body is influenced by the active participation of society. Through this research, it was possible to verify and conclude that most people are framed within the beauty standards imposed in society by adopting fashions or trends that constantly emerge.