Browsing by Author "Mayorga Ramírez, Pablo José"

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Creación de un nuevo restaurant “Mocka Box”, en el sector de la Universidad Católica de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-02) Mayorga Ramírez, Pablo José; Ramos Guevara, Juan Enrique
The recent change in the productive matrix proposes the generation of wealth through actions linked to human talent, technology and knowledge, in this way to achieve sustainable and sustainable development; therefore, the key objective of the venture is the development of a business model that adapts to these parameters using technology as a tool to improve production and control processes, in addition to a market study that focuses on developing the consumer profile This is the reason why the present research work has focused on the analysis of the internal and external environment of the market, in order to introduce and position the new establishment. The results correspond to the development of a survey applied to the target market, which was carried out by 270 students of the Catholic University of Ambato, resulting in the project being viable, this generates benefits and covers its debt in the first year of operation It also generates a positive impact on the company by providing jobs and contributing to the economic development of the sector. The present project of emprendimiento is focused in the creation of a new restaurant for the sector of the Catholic University of Ambato, called "Mocka Box" the same one that is located in the streets Manuelita Saenz and Remigio Crespo corner, this strategic point of a wide competitive advantage to be located next to the parking lot of the Catholic University and the Av. The director (Manuelita Saenz), in addition to an excellent location the restaurant will have a varied menu and youthful atmosphere in order to generate a sustainable business model and attractive .