Browsing by Author "Masaquiza Masaquiza, María Francisca"

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    Factores que determinan la demanda en el sector textil en la comunidad de Llicacama en la parroquia de Salasaka
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Economía, 2018-03) Masaquiza Masaquiza, María Francisca; DT - Ortiz Román, Hermel David
    The main objective to analyze the factors that determine the demand and its relationship in the textile sector, such as stories such as: brand, price, durability, finished, quality and etc., by consumers who live in the community. an employee to perform the analysis of purchasing decisions within the textile sector in Salasaka Parish follow a quantitative approach to public preferences, for which a survey is being conducted directed to people who acquire textile products that work for this a questionnaire as an instrument Research is aimed at customers who are in commercial places, as well as buyers in order to recognize that the problem exists in users who purchase the textile product, what we will need to identify more direct information about the problem. The main results indicate that the factors that affect correspond to the durability of the products in order to acquire a textile product. In addition, it is important to promote the association because these means can improve a good standard of living and at the same time generate new opportunities for strategic alliances and how to meet the needs of customers.