Browsing by Author "Manobanda Yanzapanta, Bélgica Tatiana"

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    Tratamiento de la información en la red social digital Facebook sobre la lactancia materna
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Manobanda Yanzapanta, Bélgica Tatiana; Balseca Mera, Johana Maribel
    Social networks are a direct, fast and effective communication channel that allows to reach the largest community of users on the Internet. More and more people prefer social networks to make reservations, ask questions, ask for guidance to solve problems, send a message through Facebook® is easier than calling by phone, also offer the possibility to measure the performance of an advertising campaign through statistics, which will help evaluate its effectiveness and if necessary, make changes to achieve better results. This research work aims to identify the Fan Pages that have an incidence on breastfeeding; and the influence they generate on the public through their publications by means of an analysis of them, taking into account each time they do it and the reactions they generate through them. Likewise, this research work has four chapters grouped as follows: Chapter I: The research topic, the background, research, contextualization and rationale. Chapter II: Covers the methodology of the work, as well as the instruments and materials applied to carry out the research. Chapter III: Reflects the interpretation of the data collected in the previous chapter, to proceed to the verification of the hypothesis. Chapter IV: It develops the recommendations and conclusions of the research.