Browsing by Author "Jácome Flores, Erika Salome"

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    Estrategias publicitarias como apoyo en la prevención del suicidio en jóvenes de 20 a 25 años en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-14) Jácome Flores, Erika Salome; Jordán Yanchatuña, Diego Ismael
    The following research project aims to determine the effectiveness of advertising strategies to support suicide prevention in young people aged 20 to 25 in the city of Ambato in order to reduce the rate in the city and encourage young people to go to psychological therapy when necessary, make it known that mental health problems exist. In addition, so that they know that suicide is silent, clandestine, that they are not alone, this is not a game is an issue of utmost importance in society. Although there have been different prevention campaigns, there are no changes in society, the results have not been as expected, since there has been no follow-up of these. In this way, this research seeks through the principles of neurodesign, to develop proposals and advertising strategies related to suicide prevention with direct and adequate information to generate awareness in young people.