Browsing by Author "Herrera Cáceres, Carlos Luis"

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    El uso del Sreet art graffiti como medio de difusión de las festividades de la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-05) Herrera Cáceres, Carlos Luis; Álvarez Lizano, Iván Patricio
    In the present project of investigation we approach a very discussed subject in social and cultural level as it is the Art of the street graffiti and how the necessity to diffuse the festivities that during the time have been resting importance within our society. Parties that within our culture deserve not to be forgotten, that have a wider space within our city and that allow us to revalue each one of them. Within this research was analyzed as The art of the graphite street is important within the communication of social messages or any other type of situation, of how this cultural expression is able to reach a quite extensive public leaving aside any other Type of means of daily diffusion that no longer generate such an impact. Using several supporting research developed in other countries that host this artistic expression, collecting information through field research that allows us to feel the reality of urban art and traditional festivities in our society, the goal is to culturally promote the festivities From the city of Ambato they have been lost using the art of street graffiti as an alternative broadcast option. When recovering the festivities that have gone during the last years in the city of Ambato and its surroundings will have much contribution for our society, future generations and tourists to know more about our culture making possible our most visited and active sea city in the Scope Economic Many benefits are possible in this research, such as the recovery of festivities, increase tourism in our city, improve the economy and production, rescue cultural values that in one way or another serve not to forget our origins and to have a own identity . We must add that merchants are benefited by the recovery and promotion of festivities that are disseminated through the medium of graphite street art and that serve as a great help for the knowledge of tourists who visit our Canton. What is being done to change the research is to provide better information about the girls who are not very named and who have lost for several decades, as well as the recovery of the lost and achieved spaces of the diverse communities of our city. This research work has helped us to verify that there are other types of alternative media that are not allowed to reach the public in a better way, generating a lot of expectation within the settlers where the arts were formed, through the means of research, A creative process for the creation of the respective graphics that are accompanied by a book describing the chosen parties and their respective characters.