Browsing by Author "Girón Rea, Pablo Francisco"

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    La influencia de la imagen corporativa en el posicionamiento de la marca Cake Studio de la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-01) Girón Rea, Pablo Francisco; Jordán Yanchatuña, Diego Ismael
    This investigation project is developed within the field of corporate design, which is an issue that has now become very important in the business world; that is why this project is to demonstrate the importance of corporate image to help in positioning a company, highlighting the limited development is achieved when this factor is misused and from that eliminate weaknesses, generating a solution that provides a particular organization, measures to empower differentiation and permanence of their brand sources. The main objective of this investigation is to analyze the influence of corporate image positioning the company Cake Studio in the city of Ambato, for which concepts and theories that support the importance of this issue are investigated. On the other hand the analysis of the current communication status of the company, based collection tools actual data to determine the negative factors and generate practical solutions from the design, which allow solving the problems associated with corporate identity is made that the organization has. With this project put into practice many of the skills obtained by the advertising graphic designer and attitudes are demonstrated in various fields of action that are fundamental pillars of training, as in the field of corporate design, very important for professional development. On the other hand the importance of Design and Visual Communication, in the business field and how it can contribute to the positioning of a brand is rescued. The development of this research is a process based on methods and techniques such as observation, analysis and synthesis and theoretical foundation; also served on the use of tools such as surveys and interviews can provide significant actual data that help identify important issues that support the need for the project. Finally is necessary to perform a feedback based on validation with people related with the issue and public opinion to ensure obtaining the expected results.